by
Cateora, Philip R., author.
Format:
Books
Publication Date
2010
Excerpt:
Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling
by
Cateora, Philip R.
Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Format:
Books
Publication Date
2007
Excerpt:
Style, and Business Systems -- The Political Environment: A Critical Concern -- The International Legal
by
Cateora, Philip R.
Format:
Electronic Resources
Publication Date
2005
Excerpt:
-- Integrated marketing communications and international advertising -- Personal selling and sales management
by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
assessing global markets -- Business customs in global marketing -- The political environment : a critical
by
Cateora, Philip R.
Format:
Books
Publication Date
1996
Excerpt:
-- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel