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0000IIE
Cover image for The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Books
Publication Date 
2004
Excerpt: 
The new strategic brand management : creating and sustaining brand equity long term / Kapferer
Available: Copies:
by 
Miller, Jon, 1971-
Format: 
Books
Publication Date 
2004
Excerpt: 
Strategisch management.
Available: Copies: