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Strategic planning for public relations

Silverman, Deborah A., author.

Format:

Books

Publication Date

2024

Excerpt:

time. It includes new "Ethics Minutes" scenarios in each step, a new research step, and examples of

Available: Copies:

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2021

Excerpt:

cases and current events, along with classic cases that stand the test of time. It includes new research

Available: Copies:

Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

theories of strategic communication while at the same time outlining how to apply them to everyday practice

Available: Copies:

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Excerpt:

-rich website -- Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

and pr in real time -- Real-time marketing and pr -- Develop your real-time mind-set -- Real-time blog

Available: Copies:

Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

one step at a time -- Make the central points clear -- Explain the unfamiliar with the familiar

Available: Copies:

Creativity in public relations

Green, Andy, 1958-

Format:

Books

Publication Date

2010

Excerpt:

Chapter 1: A Definition of Creativity -- Some Possible Definitions -- A Time and a Place -- A

Available: Copies:

Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

they'll likely ignore, you can focus on getting the right message to the right people at the right time

Available: Copies:

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