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Guerrilla advertising : unconventional brand communication

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Guerrilla advertising : unconventional brand communication / Lucas, Gavin, 1975-

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Rethinking reputation : how PR trumps marketing and advertising in the new media world

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Excerpt:

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel

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Becoming a public relations writer : a writing workbook for emerging and established media

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2012

Excerpt:

Advertising -- Developing the Message -- Visual Message -- Verbal Message -- Advertising Layout -- Advertising

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Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars

Levinson, Jay Conrad.

Format:

Books

Publication Date

2008

Excerpt:

Advertising campaigns.

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Becoming a public relations writer : a writing process workbook for the profession

Smith, Ronald D., 1948-

Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021602.html

Format:

Books

Publication Date

2008

Excerpt:

-- Newsletters and corporate reports -- Direct-mail appeals -- Public relations advertising -- Speeches and

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Public communication campaigns

Atkin, Charles K.

Format:

Books

Publication Date

2000

Excerpt:

Advocacy advertising.

Available: Copies:

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