Search Results for Loyalty.

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151 Results

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Handbook of customer satisfaction and loyalty measurement

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Excerpt:

Handbook of customer satisfaction and loyalty measurement / Hill, Nigel, 1952-

Available: Copies:

Customer service : career success through customer loyalty

Timm, Paul R.

Format:

Books

Publication Date

2011

Excerpt:

Customer service : career success through customer loyalty / Timm, Paul R.

Available: Copies:

Seven power strategies for building customer loyalty

Timm, Paul R.

Format:

Books

Publication Date

2001

Excerpt:

Seven power strategies for building customer loyalty / Timm, Paul R.

Available: Copies:

Harvard business review on increasing customer loyalty.

Format:

Books

Publication Date

2011

Excerpt:

Harvard business review on increasing customer loyalty.

Available: Copies:

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

Paharia, Rajat.

Format:

Books

Publication Date

2013

Excerpt:

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /

Available: Copies:

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

Rifkind, Daniel.

Format:

Manuscript

Publication Date

2007

Excerpt:

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as

Available: Copies:

Researching customer satisfaction & loyalty : how to find out what people really think

Szwarc, Paul.

Format:

Books

Publication Date

2005

Excerpt:

Researching customer satisfaction & loyalty : how to find out what people really think / Szwarc

Available: Copies:

Who stole my customer?? : winning strategies for creating and sustaining customer loyalty

Thompson, Harvey.

Format:

Books

Publication Date

2004

Excerpt:

Who stole my customer?? : winning strategies for creating and sustaining customer loyalty /

Available: Copies:

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

How customer service impacts brand loyalty in the Durban privately owned restaurant industry /

Available: Copies:

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

Mpobole, Mmamelo.

Format:

Manuscript

Publication Date

2016

Excerpt:

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers / Mpobole

Available: Copies:

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

Phogole, Karabo.

Format:

Manuscript

Publication Date

2016

Excerpt:

loyalty within the hospitality industry / Phogole, Karabo.

Available: Copies:

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

Landsberg, Calvin.

Format:

Manuscript

Publication Date

2016

Excerpt:

The relationship between service qualities and customer loyalty on aa e-commerce website amongst

Available: Copies:

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Tonkin, Madison

Format:

Manuscript

Publication Date

2016

Excerpt:

, with specific reference to brand loyalty amongst urban women / Tonkin, Madison

Available: Copies:

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

Stevens, Kim.

Format:

Manuscript

Publication Date

2016

Excerpt:

customer loyalty amongst Constancia Village customers / Stevens, Kim.

Available: Copies:

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

Van Zyl, Lezje Eulize.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of

Available: Copies:

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels

Hughes, Sarah-Jane.

Format:

Manuscript

Publication Date

2015

Excerpt:

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels / Hughes, Sarah

Available: Copies:

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

Mostert, Marike.

Format:

Manuscript

Publication Date

2015

Excerpt:

To establish how brand loyalty can be created and sustained within South African online stores

Available: Copies:

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be

Available: Copies:

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Neil, Hannah Jade.

Format:

Manuscript

Publication Date

2014

Excerpt:

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards

Available: Copies:

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Odendaal, Jeanne.

Format:

Manuscript

Publication Date

2014

Excerpt:

retail giant boost consumer engagement and loyalty / Odendaal, Jeanne.

Available: Copies:

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

Maohapeloa, Joshuoa Pulumo.

Format:

Manuscript

Publication Date

2014

Excerpt:

The effect of a human centered design philosophy on brand loyalty withing the automotive industry

Available: Copies:

My little pony : brand loyalty through brand heritage and evolution

Hattersley, Rachelle.

Format:

Manuscript

Publication Date

2014

Excerpt:

My little pony : brand loyalty through brand heritage and evolution / Hattersley, Rachelle.

Available: Copies:

The evolution of black branding and the death of brand loyalty

Mpofu, Phila.

Format:

Manuscript

Publication Date

2014

Excerpt:

The evolution of black branding and the death of brand loyalty / Mpofu, Phila.

Available: Copies:

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Tavleieva, Tsvitana.

Format:

Manuscript

Publication Date

2013

Excerpt:

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among

Available: Copies:

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Makhanya, Nomfundo.

Format:

Manuscript

Publication Date

2012

Excerpt:

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales

Available: Copies:

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices

Hasen, Jeff, 1958-

Format:

Books

Publication Date

2012

Excerpt:

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices / Hasen

Available: Copies:

Scoring points : how Tesco continues to win customer loyalty

Humby, Clive.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008013334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020214159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008 2007

Excerpt:

Scoring points : how Tesco continues to win customer loyalty / Humby, Clive.

Available: Copies:

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

Meadon, Darius.

Format:

Manuscript

Publication Date

2008

Excerpt:

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty

Available: Copies:

Predicting market success : new ways to measure customer loyalty and engage customers with your brand

Passikoff, Robert, 1948-

Format:

Books

Publication Date

2006

Excerpt:

Predicting market success : new ways to measure customer loyalty and engage customers with your

Available: Copies:

The relationship between loyalty programmes and the customer perception of the brand

Vaglietti, Daniela.

Format:

Manuscript

Publication Date

2006

Excerpt:

The relationship between loyalty programmes and the customer perception of the brand / Vaglietti

Available: Copies:

The loyalty advantage : essential steps to energize your company, your customers, your brand

Durkin, Dianne M., 1947-

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html

Format:

Books

Publication Date

2005

Excerpt:

The loyalty advantage : essential steps to energize your company, your customers, your brand /

Available: Copies:

Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty

Van Hooser, Phillip, 1957-

Table of contents only http://www.loc.gov/catdir/toc/ecip0512/2005013737.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html

Format:

Books

Publication Date

2005

Excerpt:

Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty / Van Hooser

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The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability

Freeland, John G.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002010873.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002010873.html

Format:

Books

Publication Date

2003

Excerpt:

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and

Available: Copies:

The loyalty effect : the hidden force behind growth, profits, and lasting value

Reichheld, Frederick F.

Format:

Books

Publication Date

2001 1996

Excerpt:

The loyalty effect : the hidden force behind growth, profits, and lasting value / Reichheld

Available: Copies:

Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2024

Excerpt:

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

Available: Copies:

Customer service : skills for success

Lucas, Robert W., author.

Format:

Books

Publication Date

2023

Excerpt:

. -- Customer service via technology -- 10. Encouraging customer loyalty -- 11. Managing your time -- 12

Available: Copies:

Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an

Available: Copies:

Services marketing : a contemporary approach

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2022

Excerpt:

-- Building customer relationships and loyalty -- Service recovery.

Available: Copies:

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

Customer loyalty.

Available: Copies:

Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2018

Excerpt:

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

Available: Copies:

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

strategies they employ to compete for consumer loyalty.Written by international experts in the field, the

Available: Copies:

Services marketing : a contemporary approach

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2018

Excerpt:

communications -- Managing demand and capacity -- Building customer relationships and loyalty -- Service recovery.

Available: Copies:

Small data : the tiny clues that uncover huge trends

Lindström, Martin, 1970-

Cover image http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg

Format:

Books

Publication Date

2016

Excerpt:

membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of

Available: Copies:

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

Available: Copies:

Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and

Available: Copies:

Extreme killing : understanding serial and mass murder

Fox, James Alan author.

Format:

Books

Publication Date

2015

Excerpt:

mass murder illustrates the many violent expressions of power, revenge, terror, greed, and loyalty

Available: Copies:

Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

Highlight: WOM and Loyalty -- Case Study: Shout Out Louds: Blue Ice -- Further Reading -- References -- pt

Available: Copies:

Ubuntu : shaping the current workplace with (African) wisdom

Msila, Vuyisile author.

Format:

Books

Publication Date

2015

Excerpt:

; Performance ; Loyalty ; Openness ; Honesty ; Transformational leadership." --Back cover.

Available: Copies:

Grasping service marketing

Jordaan, Yolanda.

Format:

Books

Publication Date

2015

Excerpt:

Service marketing in perspective -- Value : from customer service to satisfaction and loyalty

Available: Copies:

Social media explained : untangling the world's most misunderstood business trend

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty

Available: Copies:

Strategy implementation

Verweire, Kurt.

Format:

Books

Publication Date

2014

Excerpt:

processes: measures that improve customer loyalty -- Organizational behaviour: creating a strong customer

Available: Copies:

Services marketing : an interactive approach

Fisk, Raymond P.

Format:

Books

Publication Date

2014

Excerpt:

rendered -- Promoting the interactive service experience -- Building customer loyalty through service

Available: Copies:

Research handbook on directors' duties

Paolini, Adolfo, editor.

Format:

Books

Publication Date

2014

Excerpt:

/ Directors' duties in China / A brief note on directors' duties of care and loyalty in Portugal / The limits

Available: Copies:

Consumer behaviour

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

Available: Copies:

Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions

Available: Copies:

Quality management for organizational excellence : introduction to total quality

Goetsch, David L.

Format:

Books

Publication Date

2014

Excerpt:

competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty

Available: Copies:

How to sell to retail : the secrets of getting your product to market

Rayner, Clare.

Format:

Books

Publication Date

2013

Excerpt:

Big! -- 10.Expansion -- Introduction -- Delivering on your promises to secure customer loyalty

Available: Copies:

Marketing database analytics : transforming data for competitive advantage

Banasiewicz, Andrew D.

Format:

Books

Publication Date

2013

Excerpt:

Complex -- The Evaluation Process -- Loyalty Segmentation -- Mini-Case 9.1: Segmenting the Leisure Boating

Available: Copies:

Outlaw : fight for your customers & sell without fear

Leyshan, Trent, author.

Format:

Regular print

Publication Date

2013

Excerpt:

, loyalty, and repeat business. In Outlaw, author and sales expert Trent Leyshan uses straightforward

Available: Copies:

Mercenaries in asymmetric conflicts

Fitzsimmons, Scott, 1980-

Format:

Books

Publication Date

2013

Excerpt:

group, enhance their technical proficiency, and develop a sense of loyalty to their fellow fighters will

Available: Copies:

Consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

-- Increasing involvement levels -- Loyalty -- Purchasing high-tech consumer durables -- Unsought goods

Available: Copies:

Emarketing excellence : planning and optimizing your digital marketing

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2013

Excerpt:

processing models -- 3.7.Customer buying models -- 3.8.Loyalty models -- 3.9.Social media models -- 3.10

Available: Copies:

Superstar leadership : a 31-day plan to motivate people, communicate positively, and get everyone on your side

Conlow, Rick.

Format:

Books

Publication Date

2013

Excerpt:

? Electrify your department? Increase customer loyalty, sales, and productivity while simultaneously

Available: Copies:

Selling through someone else : how to use agile sales networks and partners to sell more

Wollan, Robert, 1957-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html

Format:

Books

Publication Date

2013

Excerpt:

transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. This book

Available: Copies:

Customer service : skills for success

Lucas, Robert W.

Format:

Books

Publication Date

2012

Excerpt:

-- Encouraging customer loyalty.

Available: Copies:

E-marketing : applications of information technology and the internet within marketing

Molenaar, Cor.

Format:

Books

Publication Date

2012

Excerpt:

communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1

Available: Copies:

The little book of big customer satisfaction measurement

Rao, Ajit, 1962-

Format:

Books

Publication Date

2012

Excerpt:

measurement tools -- Converging brand and the customer -- The loyalty convergence -- NPS : is it the ultimate

Available: Copies:

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

' Changing Needs / Angela Hausman -- 12.Consumer Trust and Loyalty in e-Tail / Lin Guo -- 13.Toward a Theory

Available: Copies:

Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

loyalty -- Company image -- Brand community -- Brand elements -- Corporate societal marketing -- Perceived

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

-Off Deals -- Loyalty Programs -- Event Marketing -- Summary of Consumer-Oriented Promotions and Marketer

Available: Copies:

Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world

Available: Copies:

Corporate social strategy : stakeholder engagement and competitive advantage

Husted, Bryan, 1957-

Cover image http://assets.cambridge.org/97805211/97649/cover/9780521197649.jpg

Format:

Books

Publication Date

2011

Excerpt:

loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good

Available: Copies:

Wired and dangerous : how your customers have changed and what to do about it

Bell, Chip R.

Format:

Books

Publication Date

2011

Excerpt:

Customer loyalty.

Available: Copies:

The royal wedding (DVD) William & Catherine.

Format:

Video disc

Publication Date

2011

Excerpt:

Marriages of royalty and nobility -- Great Britain -- History -- 21st century.

Available: Copies:

Bad apples : identify, prevent & manage negative behaviour at work

Furnham, Adrian.

Format:

Books

Publication Date

2011

Excerpt:

Threat -- Bringing Them In -- Weeding Out -- Security At Work, -- Developing Loyalty And Commitment

Available: Copies:

Music, movies, meanings, and markets : cinemajazzamatazz

Holbrook, Morris B.

Format:

Books

Publication Date

2011

Excerpt:

meanings in motion pictures : commerce, art, and Brando loyalty -- or -- De Niro, my God, to thee. Commerce

Available: Copies:

Services marketing.

Bateson, John E. G.

Format:

Books

Publication Date

2011

Excerpt:

implementing effective recovery strategies -- 14. Strategies for facilitating customer loyalty & retention

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension

Available: Copies:

Running the books : the adventures of an accidental prison librarian

Steinberg, Avi.

Format:

Books

Publication Date

2010

Excerpt:

-between life and death, love and loyalty-become personal, Steinberg is forced to take sides. Running the Books

Available: Copies:

The dark divine

Despain, Bree, 1979-

Format:

Regular print

Publication Date

2010

Excerpt:

him and her loyalty to her brother. As Grace gets closer to Daniel, she learns the truth about that

Available: Copies:

Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers

Cakim, Idil Miriam, 1974-

Format:

Books

Publication Date

2010

Excerpt:

? -- How many members to recruit? -- How to engage? -- What does engagement yield -- Customer loyalty and

Available: Copies:

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Aaker, Jennifer Lynn.

Format:

Books

Publication Date

2010

Excerpt:

customer loyalty. Leverage the power of design thinking and psychological research with practical

Available: Copies:

Perspectives on branding

Miletsky, Jason I.

Format:

Books

Publication Date

2009

Excerpt:

brand building's really all about and the methods needed to generate consumer loyalty. Each approaches

Available: Copies:

Services marketing : a contemporary approach

Boshoff, Christo.

Format:

Books

Publication Date

2009

Excerpt:

communications -- Managing demand and capacity -- Building customer relationship and loyalty -- Service recovery.

Available: Copies:

Act like a lady, think like a man : what men really think about love, relationships, intimacy, and commitment

Harvey, Steve, 1956-

Format:

Regular print

Publication Date

2009

Excerpt:

, loyalty, and the cookie ; "We need to talk", and other words that make men run for cover -- Why men do

Available: Copies:

New waves in political philosophy

Bruin, Boudewijn Paul de.

Table of contents only http://www.loc.gov/catdir/toc/ecip0824/2008030200.html

Format:

Books

Publication Date

2009

Excerpt:

/ Rahel Jaeggi -- Making nonsense of loyalty to country / Simon Keller -- Finding theoretical concepts in

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html

Format:

Books

Publication Date

2009

Excerpt:

customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets

Available: Copies:

Cover image for A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisis

A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisis

Ellis, Michael Roy.

Format:

Manuscript

Publication Date

2009

Excerpt:

Customer loyalty.

Available: Copies:

Throwing sheep in the boardroom : how online social networking will transform your life, work and world

Fraser, Matthew, 1958-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0902/2008041507-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0903/2008041507-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008041507-d.html

Format:

Books

Publication Date

2008

Excerpt:

-- 3 It's a small world: exit, voice and loyalty -- 4 We Googled you: the privacy paradox -- 5 Virtual

Available: Copies:

A brief history of the development, production and distribution of silk and its subsequent link to royalty

Bredell, Elmien.

Format:

Manuscript

Publication Date

2008

Excerpt:

royalty / Bredell, Elmien.

Available: Copies:

Value creation : the power of brand equity

Neal, William D. (William Douglas), 1943-

Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html

Format:

Books

Publication Date

2008

Excerpt:

Brand loyalty.

Available: Copies:

Throwing sheep in the boardroom : how online social networking will transform your life, work and world

Fraser, Matthew, 1958-

123Library http://www.123library.org/book_details/?id=8805
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Format:

Electronic Resources

Publication Date

2008

Excerpt:

, voice and loyalty; 4: We Googled you: the privacy paradox; 5: Virtual reality: Second Life and death

Available: Copies:

Small giants : companies that choose to be great instead of big

Burlingham, Bo.

Format:

Books

Publication Date

2007 2005

Excerpt:

commitment to their employees, customers, and community--embracing a clarity and loyalty to purpose that's an

Available: Copies:

Hotel of secrets

Joyce, T. J.

Format:

Books

Publication Date

2007

Excerpt:

when one man disappears. Sexual tension and murder, loyalty and deception are part of the world the

Available: Copies:

Care packages for your customers : an idea a week to enhance customer service

Glanz, Barbara A.

Format:

Books

Publication Date

2007

Excerpt:

Customer loyalty.

Available: Copies:

Services marketing : people, technology, strategy

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2007

Excerpt:

Loyalty -- Achieving Service Recovery and Obtaining Customer Feedback -- Improving Service Quality and

Available: Copies:

My friend Leonard

Frey, James, 1969-

Format:

Books

Publication Date

2006 2005

Excerpt:

records their shared grit and humour sparks a mutual admiration which quickly transforms into firm loyalty.

Available: Copies:

Value-driven channel strategy : extending the lean approach

Reidenbach, R. Eric.

Table of contents http://www.loc.gov/catdir/toc/ecip0511/2005011610.html

Format:

Books

Publication Date

2006

Excerpt:

analysis : a process overview -- Becoming lean -- Vsa in action -- Managing channel loyalty : a necessary

Available: Copies:

Connecting with your customers.

Harvard Business School.

Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006007913.html

Format:

Books

Publication Date

2006

Excerpt:

loyalty -- Do you know how much your customers are really worth to you? / Uta Werner -- Questions about

Available: Copies:

Strategic database marketing

Hughes, Arthur Middleton.

Table of contents http://www.loc.gov/catdir/toc/ecip059/2005006389.html

Format:

Books

Publication Date

2006 2005

Excerpt:

, frequency, monetary analysis -- 6. Communicating with customers -- 7. Customer retention and loyalty -- 8

Available: Copies:

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
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Format:

Books

Publication Date

2006

Excerpt:

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

Available: Copies:

Brand hijack : marketing without marketing

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Brand loyalty.

Available: Copies:

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

Stinnett, Bill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2004019679.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004019679.html

Format:

Books

Publication Date

2005

Excerpt:

Customer loyalty.

Available: Copies:

Market-based management : strategies for growing customer value and profitability

Best, Roger J.

Format:

Books

Publication Date

2005

Excerpt:

Customer focus and managing customer loyalty -- Marketing performance and marketing profitability

Available: Copies:

The take

Cole, Martina.

Format:

Books

Publication Date

2005

Excerpt:

infect everyone's life. And for the Jacksons, loyalty cannot win out. Because in their world you can

Available: Copies:

The West's road to 9/11 : resisting, appeasing, and encouraging terrorism since 1970

Carlton, David, 1938-

Format:

Books

Publication Date

2005

Excerpt:

insurgents. A work so lacking in loyalty to either liberal or neo-conservative icons will inevitably draw

Available: Copies:

Extreme killing : understanding serial and mass murder

Fox, James Alan.

Table of contents http://www.loc.gov/catdir/toc/ecip051/2004022904.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0658/2004022904-d.html

Format:

Books

Publication Date

2005

Excerpt:

terror or revenge -- Killing for expediency -- For love and loyalty -- Murder without guilt -- The

Available: Copies:

Us and them : understanding your tribal mind

Berreby, David.

Format:

Books

Publication Date

2005

Excerpt:

celebrate it, as if loyalty and faith were never misused. David Berreby describes a third alternative: how

Available: Copies:

The workplace cultural diversity and perceptions : African versus Western perspective

Pretorius, W. J.

Format:

Books

Publication Date

2005

Excerpt:

: Community vulnerability versus individual vulnerability -- Unit 9: Loyalty divided between the group and the

Available: Copies:

Heads in beds : hospitality and tourism marketing

Raza, Ivo, 1968-

Format:

Books

Publication Date

2005

Excerpt:

; and loyalty marketing."--Jacket.

Available: Copies:

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

; Keeping the faith: making loyalty programmes work ; Future of loyalty programmes: trends with the most

Available: Copies:

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Tybout, Alice M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
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Format:

Books

Publication Date

2005

Excerpt:

offers increased customer loyalty, competitive advantage & profitability.

Available: Copies:

How brands become icons : the principles of cultural branding

Holt, Douglas B.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a

Available: Copies:

The culting of brands : when customers become true believers

Atkin, Douglas.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
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Format:

Books

Publication Date

2004

Excerpt:

Customer loyalty.

Available: Copies:

The culting of brands : turn your customers into true believers

Atkin, Douglas.

Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html

Format:

Books

Publication Date

2004

Excerpt:

Customer loyalty.

Available: Copies:

The business of brands

Miller, Jon, 1971-

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
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Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm

Format:

Books

Publication Date

2004

Excerpt:

have more loyalty -- Strong brands are a store of trust -- Strong brands can stimulate innovation

Available: Copies:

Grasping service marketing

Jordaan, Yolanda.

Format:

Books

Publication Date

2004

Excerpt:

loyalty -- Service metrics and technology -- Service product -- Physical evidence -- People -- Process

Available: Copies:

Consumer insight : how to use data and market research to get closer to your customer

Stone, Merlin, 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html

Format:

Books

Publication Date

2004

Excerpt:

consumers -- Sharing consumer insight - partnerships and loyalty schemes -- Privacy, risk, and good and bad

Available: Copies:

101 marketing strategies for accounting, law, consulting, and professional services firms

Waugh, Troy.

Publisher description http://www.loc.gov/catdir/description/wiley041/2003021210.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003021210.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003021210.html

Format:

Books

Publication Date

2004

Excerpt:

-- Ch. 14. Great Service Builds Loyalty -- Ch. 15. Building Profits -- Ch. 16. Offering Dessert -- Ch

Available: Copies:

Gangs

Tilley, Nick.

Format:

Books

Publication Date

2004

Excerpt:

. scott H. Decker and G. David Curry (2002), 'Gangs, gang homicides, and gang loyalty : organized crimes

Available: Copies:

How brands become icons : the principles of cultural branding

Holt, Douglas B.

Format:

Books

Publication Date

2004

Excerpt:

-- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a

Available: Copies:

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

Available: Copies:

Mastering the complex sale : how to compete and win when the stakes are high!

Thull, Jeff, 1949-

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002153141.html
Publisher description http://www.loc.gov/catdir/description/wiley039/2002153141.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley045/2002153141.html

Format:

Books

Publication Date

2003

Excerpt:

rather than confrontation, and the most formidable barrier of all to your competition - customer loyalty

Available: Copies:

An atlas of interpersonal situations

Kelley, Harold H.

Publisher description http://www.loc.gov/catdir/description/cam022/2002067686.html
Table of contents http://www.loc.gov/catdir/toc/cam031/2002067686.html

Format:

Books

Publication Date

2003

Excerpt:

: trading loyalty for justice. 7. Chicken: death before dishonor. 8. Hero: let's do it your way. 9

Available: Copies:

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=288850
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Taylor & Francis http://www.tandfebooks.com/isbn/9780080471877

Format:

Electronic Resources

Publication Date

2003

Excerpt:

advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long

Available: Copies:

Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Inhaltsverzeichnis Brand failures

Format:

Books

Publication Date

2003

Excerpt:

Brand loyalty.

Available: Copies:

Principles of service marketing and management

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

in Service Environments -- ch. 5. Relationship Marketing and Customer Loyalty -- ch. 6. Complaint

Available: Copies:

Consumer behaviour : implications for marketing strategy

Neal, Cathy M.

Format:

Books

Publication Date

2002

Excerpt:

loyalty -- Part Two. Internal Influences: 8. Perception; 9. Learning and memory; 10. Motivation

Available: Copies:

Customer equity : building and managing relationships as valuable assets

Blattberg, Robert C., 1942-

Format:

Books

Publication Date

2001

Excerpt:

Customer loyalty.

Available: Copies:

Direct and interactive marketing

Sargeant, Adrian.

Format:

Books

Publication Date

2001

Excerpt:

Customer Loyalty -- 7. Testing and Research -- 8. Analytical Procedures -- 9. Agencies and Direct Marketing

Available: Copies:

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

loyalty -- 4. When a brand gets into trouble -- 5. Brand "personality" and extension positioning : a brand

Available: Copies:

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
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Format:

Books

Publication Date

2000

Excerpt:

-- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies

Available: Copies:

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Customer loyalty.

Available: Copies:

Customer behavior : consumer behavior & beyond

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

-- Intermediary customer decisisonmaking -- Customer loyalty to products and stores -- Relationship-based buying

Available: Copies:

Brand spirit : how cause related marketing builds brands

Pringle, Hamish.

Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
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Books

Publication Date

1999

Excerpt:

Importance of Loyalty -- Case History: Tesco: 'Computers for Schools' -- Communications Clutter and Expert

Available: Copies:

Intellectual capital : the new wealth of organizations

Stewart, Thomas A., 1948-

Format:

Books

Publication Date

1999

Excerpt:

company's people, the loyalty of its customers, and the collective knowledge embodied in an organization

Available: Copies:

Exploring direct marketing

O'Malley, Lisa.

Format:

Books

Publication Date

1999

Excerpt:

, Retention and Loyalty -- 7. Relationship Marketing -- 8. Direct Marketing Media -- 9. The Internet -- 10

Available: Copies:

Global management : universal theories and local realities

Ibarra Colado, Eduardo.

Format:

Books

Publication Date

1999

Excerpt:

: internationalization and the management text / Albert J. Mills & Jean Hatfield -- 3. 'If you really want loyalty

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches

Available: Copies:

Excellence in advertising : the IPA guide to best practice

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html

Format:

Books

Publication Date

1999

Excerpt:

loyalty? / Andrew Crosthwaite -- Advertising and shareholder value / Leslie Butterfield.

Available: Copies:

Emotional intelligence at work : the untapped edge for success

Weisinger, Hendrie.

Table of Contents http://www.loc.gov/catdir/toc/onix06/97021220.html
Publisher description http://www.loc.gov/catdir/description/wiley034/97021220.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley042/97021220.html

Format:

Books

Publication Date

1998

Excerpt:

If you think analytical skills, company loyalty, or even competence is the key to success in the

Available: Copies:

Satisfaction : a behavioral perspective on the consumer

Oliver, Richard L., 1945-2016.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96017899.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96017899.html
Inhaltsverzeichnis Satisfaction

Format:

Books

Publication Date

1997

Excerpt:

HAPPENS NEXT? -- After satisfaction: The short run consequences -- Loyalty and profit: Long-term effects

Available: Copies:

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
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Format:

Books

Publication Date

1996

Excerpt:

Shostack -- Loyalty-Based Management / Frederick F. Reichheld -- Boston Center for Adult Education

Available: Copies:

Advances in relationship marketing

Payne, Adrian.

Inhaltsverzeichnis
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Format:

Books

Publication Date

1995

Excerpt:

-Term Customer Loyalty: A Strategic Approach / Moira Clark and Adrian Payne -- 4. Internal Marketing: Myth versus

Available: Copies:

Consumer behavior and marketing action

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

-- Complex decision making -- Comsumer learning, habit, and brand loyalty -- Low involvement decision making

Available: Copies:

Command performance : the art of delivering quality service

Format:

Books

Publication Date

1994

Excerpt:

L. Heskett -- The New Productivity Challenge / Peter F. Drucker -- Loyalty-Based Management

Available: Copies:

Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
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Format:

Books

Publication Date

1991

Excerpt:

-- The Micro Pro Story -- Brand Loyalty -- Measuring Brand Loyalty -- The Strategic Value of Brand

Available: Copies:

Royalty JSE: Corporate fee for EOD data

Format:

Books

Excerpt:

Royalty JSE: Corporate fee for EOD data

Available: Copies:

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