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Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2024

Excerpt:

Customer services -- Management.

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

strategy: Creating value for target customers -- Products, services, and brands: Building customer value

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2024

Excerpt:

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

Available: Copies:

Business analysis.

Paul, Debra, editor.

Image http://www.booksonix.co.uk/bcs/9781780175102.jpg

Format:

Books

Publication Date

2020

Excerpt:

stakeholders, improving processes and defining requirements. New topics in this edition include the service

Available: Copies:

Supply chain management : strategy, planning, and operation

Chopra, Sunil, 1960-

Format:

Books

Publication Date

2016

Excerpt:

Customer services -- Management.

Available: Copies:

Customer service

Cant, M. C. (Michael Colin), 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Customer service / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

A guide to service desk concepts

Knapp, Donna, author.

https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2281846&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Computer service industry -- Customer services.

Available: Copies:

Supply chain management : strategy, planning, and operation

Chopra, Sunil, 1960-

Format:

Books

Publication Date

2013 2012

Excerpt:

Customer services -- Management.

Available: Copies:

Key account management : tools and techniques for achieving profitable key supplier status

Cheverton, Peter.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-d.html

Format:

Books

Publication Date

2012

Excerpt:

Customer services.

Available: Copies:

A guide to customer service skills for the help desk professional

Knapp, Donna.

Format:

Books

Publication Date

2011

Excerpt:

A guide to customer service skills for the help desk professional / Knapp, Donna.

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

Food service -- Marketing.

Available: Copies:

A guide to service desk concepts

Knapp, Donna.

Format:

Books

Publication Date

2010

Excerpt:

Computer industry -- Customer services -- Management.

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

, services and brands : building customer value -- New-product development and product life-cycle strategies

Available: Copies:

Fundamentals of selling : customers for life through service

Futrell, Charles.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006030126.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006030126-d.html

Format:

Books

Publication Date

2008

Excerpt:

Fundamentals of selling : customers for life through service / Futrell, Charles.

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Demand -- Part III. Connecting with Customers: Chapter 5 -- Creating Customer Value, Satisfaction

Available: Copies:

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

includes customer service, technology, customer relationships, pricing, and the global economy." "The cases

Available: Copies:

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

right relationships with the right customers -- Product, services, and branding strategy -- New

Available: Copies:

Fundamentals of selling : customers for life through service

Futrell, Charles.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Fundamentals of selling : customers for life through service / Futrell, Charles.

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

: partnering to build customer relationships -- Marketing in the digital age : making new customer connections

Available: Copies:

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

Food service -- Marketing.

Available: Copies:

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion

Available: Copies:

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

brand image, enhance customer relations, and create entirely new distribution channels for products and

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services

Available: Copies:

E-business & e-commerce : how to program

Deitel, Harvey M., 1945-

Format:

Books

Publication Date

2001

Excerpt:

Models Getting a Loan Online Recruiting on the Web Online News Services Online Travel Services Online

Available: Copies:

Call centre effectiveness

Els, Lien.

Format:

Books

Publication Date

2000

Excerpt:

Customer services -- Management.

Available: Copies:

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

customers and their buying behavior -- Elements of product planning for goods and services -- Product

Available: Copies:

Customer first : a strategy for quality service

Walker, Denis.

Table of contents http://www.gbv.de/dms/hbz/toc/ht004229383.PDF

Format:

Books

Publication Date

1990

Excerpt:

Customer first : a strategy for quality service / Walker, Denis.

Available: Copies:

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