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Writing for radio

Evans, Colin Haydn.

Format:

Books

Publication Date

1991

Excerpt:

Writing for radio / Evans, Colin Haydn.

Available: Copies:

Writing for interactive radio instruction

De Fossard, Esta.

Format:

Books

Publication Date

1994

Excerpt:

Writing for interactive radio instruction / De Fossard, Esta.

Available: Copies:

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

Nteso, Refiloe Cindy.

Format:

Manuscript

Publication Date

2015

Excerpt:

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand

Available: Copies:

Radio as a branding tool : the illiterate consumer's perspective

Motaung, Ofentse.

Format:

Manuscript

Publication Date

2005

Excerpt:

Radio as a branding tool : the illiterate consumer's perspective / Motaung, Ofentse.

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio

Available: Copies:

Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

-- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct

Available: Copies:

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

; Radio ; Other Media and Genres. -- Part Three: The Toolbox. How to Be Creative ; How to Write a Headline

Available: Copies:

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

-- Media planning: newspapers, magazines, television, and radio -- Media planning: advertising and IBP in

Available: Copies:

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Excerpt:

ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and

Available: Copies:

Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

-- HIV/AIDS and culture -- Television and radio in homes -- Telecommunications and the people -- Culture

Available: Copies:

The 32nd Loeries annual

Human Andrew.

Format:

Books

Publication Date

2010

Excerpt:

Contents of DVD's: disc 1. TV & radio, mixed media advertising, communication design, intergrated

Available: Copies:

The 31st annual Loerie Awards : feed your ego

Human, Andrew.

Format:

Books

Publication Date

2009

Excerpt:

Contents of DVD's: disc 1. TV & radio advertising mixed media advertising communication design

Available: Copies:

Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

. Why radio ads aren't recalled -- 22. Maximizing ad effectiveness : develop a unique and consistent

Available: Copies:

Vertigo : a century of multimedia art from futurism to the Web

Celant, Germano.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018993313&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

technologies - radio and television, the telephone and gramophone, film and the computer - that have marked the

Available: Copies:

AIDS and power : why is there no political crisis - yet

De Waal, Alex.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0642/2006040551-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0642/2006040551-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0642/2006040551-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Pavement radio -- AIDS activists : reformers and revolutionaries. -- Confrontation and its limits

Available: Copies:

The origin of brands : how product evolution creates endless possibilities for new brands

Ries, Al.

Format:

Books

Publication Date

2005 2004

Excerpt:

. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great

Available: Copies:

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

mainly on print, radio, and, in particular, television aren't nearly as effective as they once were. You

Available: Copies:

Flash journalism : how to create multimedia news packages

McAdams, Mindy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004021185.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004021185.html

Format:

Books

Publication Date

2005

Excerpt:

shootings -- Star Tribune slideshow tool -- ElPais.es March 11 attacks -- CBC Radio 3 -- MSNBC.com the big

Available: Copies:

The origin of brands : discover the natural laws of product innovation and business survival

Ries, Al.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html

Format:

Books

Publication Date

2004

Excerpt:

. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great

Available: Copies:

Media now : understanding media culture and technology

Straubhaar, Joseph D.

Format:

Electronic Resources

Publication Date

2004

Excerpt:

demystified : whistling our computer;s tune, or, how modems work -- Technology demystified : cellular radio

Available: Copies:

Journalism : truth or dare?

Hargreaves, Ian.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2002044954.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0613/2002044954-d.html

Format:

Books

Publication Date

2003

Excerpt:

"Almost everyone reads the newspaper, browses the Internet, listens to the radio, or watches TV

Available: Copies:

Hey, Whipple, squeeze this : a guide to creating great ads

Sullivan, Luke.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html

Format:

Books

Publication Date

2003

Excerpt:

: some advice on making television commercials -- Radio is hell, but it's a dry heat : some advice on

Available: Copies:

The future of advertising : new media, new clients, new consumers in the post-television age

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Excerpt:

newspapers to transform themselves as radio did after the advent of television; the growth of commercial

Available: Copies:

Living in the Information Age : a new media reader

Bucy, Erik P., 1963-

Format:

Books

Publication Date

2002

Excerpt:

theory -- -- II. Convergence and concentration in the media industries -- 3. Print media -- 4. Radio/TV

Available: Copies:

Successful direct marketing methods

Stone, Bob, 1918-2007.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods

Format:

Books

Publication Date

2001

Excerpt:

. 6. Magazines -- Ch. 7. -- Newspapers -- Ch. 8. TV/radio -- Ch. 9. Co-ops -- Ch. 10. Telemarketing

Available: Copies:

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording

Available: Copies:

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