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Marketing success stories : South African case studies

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

Excerpt:

Marketing success stories : South African case studies / Cant, M. C. (Michael Colin), 1957-

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Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Roriston, Delia.

Format:

Manuscript

Publication Date

2011

Excerpt:

Branding on the edge : an analysis of four alternative case studies that contain elements of

Available: Copies:

Brand management : co-creating meaningful brands

Beverland, Michael, author.

Format:

Books

Publication Date

2024

Excerpt:

continues to provide equal focus on theory and practice with all new case studies and examples from brands

Available: Copies:

Digital marketing in practice : design, implement and measure effective campaigns

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

professionals and case study examples from a range of brands including Nielsen and the Met Office, it also

Available: Copies:

Digital marketing excellence : planning, optimizing and integrating online marketing

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2023

Excerpt:

, Machine Learning and Artificial Intelligence. Including new international case studies and up

Available: Copies:

Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

, offering case studies and examples, presenting recommendations, and offering questions for further

Available: Copies:

Marketing research.

Wiid, JA.

Format:

Books

Publication Date

2021

Excerpt:

Marketing research -- Case studies.

Available: Copies:

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2021

Excerpt:

social media marketing research and practice. 11 new case studies have been added to the 'Case Zone

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Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority

Kouzes, James M., 1945- author.

Format:

Books

Publication Date

2021

Excerpt:

Leadership offers authoritative new insights, original case studies and examples, and practical guidance for

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Routledge handbook of African media and communication studies

Mano, Winston HerausgeberIn. (DE-588)1184307946 (DE-627)1663465029

Format:

Books

Publication Date

2021

Excerpt:

Routledge handbook of African media and communication studies Mano, Winston HerausgeberIn. (DE-588

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Organisational behaviour : a contemporary South African perspective

Werner, Amanda, editor.

Format:

Books

Publication Date

2020

Excerpt:

. It contains encounters, discussion questions, practical exercises and case studies to stimulate self

Available: Copies:

Successful Project Management

Gido, Jack, 1945-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2281884&site=ehost-live

Format:

Books

Publication Date

2018

Excerpt:

Project management -- Case studies.

Available: Copies:

Brands and branding 24 South Africa

Affinity Advertising & Publishing

Format:

Books

Publication Date

2018

Excerpt:

Brand name products -- Case Studies.

Available: Copies:

Educating citizen designers in South Africa

Costandius, Elmarie, author.

Format:

Books

Publication Date

2018

Excerpt:

and existing models. Numerous contemporary case studies and examples of design projects from a range

Available: Copies:

The craft of criticism : critical media studies in practice

Kackman, Michael, editor.

Format:

Books

Publication Date

2018

Excerpt:

The craft of criticism : critical media studies in practice / Kackman, Michael, editor.

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Microsoft Visual C# 2015 : an introduction to object-oriented programming

Farrell, Joyce.

Format:

Books

Publication Date

2016

Excerpt:

case studies help prepare you for success in today's programming environment.

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Brands and branding South Africa 2016.

Affinity Advertising & Publishing.

Format:

Books

Publication Date

2016

Excerpt:

Brand name products -- Case studies.

Available: Copies:

Organisational behaviour : a contemporary South African perspective

Werner, Amanda, editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242970&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

. It contains encounters, discussion questions, practical exercises and case studies to stimulate self

Available: Copies:

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

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Format:

Books

Publication Date

2016

Excerpt:

. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands

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Design thinking for visual communication

Ambrose, Gavin, author.

Cover image http://www.netread.com/jcusers2/bk1388/714/9781472572714/image/lgcover.9781472572714.jpg

Format:

Books

Publication Date

2015

Excerpt:

Design -- Case studies.

Available: Copies:

Kasinomics : African informal economies and the people who inhabit them

Alcock, GG, author.

Format:

Books

Publication Date

2015

Excerpt:

specialist marketing company Minanawe, showcases a number of groundbreaking and very successful case studies

Available: Copies:

Understanding your users : a practical guide to user research methods

Courage, Catherine, author.

Format:

Books

Publication Date

2015

Excerpt:

providing insight into how users work and what they need to be successful at their tasks. You'll find case

Available: Copies:

The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Advertising campaigns -- Case studies.

Available: Copies:

Strategic management : developing sustainability in Southern Africa

Louw, Lynette.

Format:

Books

Publication Date

2013

Excerpt:

Strategic planning -- South Africa -- Case studies.

Available: Copies:

Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
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Format:

Books

Publication Date

2013

Excerpt:

implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands

Available: Copies:

Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Excerpt:

bringing together for the first time discussions and case studies that reveal the working methods of major

Available: Copies:

How to set up & run a fashion label

Meadows, Toby.

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Format:

Books

Publication Date

2012

Excerpt:

, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your

Available: Copies:

Graphic design thinking : beyond brainstorming

Lupton, Ellen.

Format:

Books

Publication Date

2011

Excerpt:

solutions. Each method is illustrated with visual demonstrations and case studies that show design processes

Available: Copies:

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

information on how to measure the success of your campaigns; a range of new tools; fresh case studies

Available: Copies:

Disciplined dreaming : a proven system to drive breakthrough creativity

Linkner, Josh, 1970-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1106/2010046965-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1106/2010046965-b.html
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Format:

Books

Publication Date

2011

Excerpt:

"creative muscles," and case studies. Disciplined Dreaming shows even the stuffiest corporate bureaucracies

Available: Copies:

From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

Morris, Michael, 1959-

Format:

Books

Publication Date

2011

Excerpt:

-- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies

Available: Copies:

Organisational behaviour : a contemporary South African perspective

Werner, Amanda.

Format:

Books

Publication Date

2011

Excerpt:

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

Available: Copies:

Business marketing management : B2B

Hutt, Michael D.

Format:

Regular print

Publication Date

2010

Excerpt:

Industrial marketing -- Management -- Case studies.

Available: Copies:

The fortune at the bottom of the pyramid : eradicating poverty through profits

Prahalad, C. K.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018682859etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018682859&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Related website with videos available: http://www.whartonsp.com/Prahalad

Format:

Electronic Resources

Publication Date

2010

Excerpt:

book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt

Available: Copies:

Designing sustainable packaging

Boylston, Scott, 1963-

Format:

Books

Publication Date

2009

Excerpt:

:structure : Materials and construction -- Case studies in building prototypes.

Available: Copies:

Designing brand identity : an essential guide for the entire branding team

Wheeler, Alina.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2009

Excerpt:

process. Enriched by new case studies showcasing successful world-class brands from Herman Miller and

Available: Copies:

Cover image for The sustainability handbook : a comprehensive guide to responsible corporate behaviour and sustainable business practices across the triple-bottom-line

The sustainability handbook : a comprehensive guide to responsible corporate behaviour and sustainable business practices across the triple-bottom-line

Worthington-Smith, Robert, 1961-

Format:

Books

Publication Date

2009

Excerpt:

Corporations -- Environmental aspects -- South Africa -- Case studies.

Available: Copies:

Michael Freeman's perfect exposure : the professional guide to capturing perfect digital photographs.

Freeman, Michael, 1945-

Format:

Books

Publication Date

2009

Excerpt:

, exposure ; Case studies -- Technical. Light on the sensor ; Exposure terms ; Exposure and noise ; Sensor

Available: Copies:

Leadership for innovation : how to organize team creativity and harvest ideas

Adair, John Eric, 1934-

Format:

Books

Publication Date

2009

Excerpt:

Creative ability in business -- Management -- Case studies.

Available: Copies:

Cover image for The sustainable business handbook : a comprehensive guide to responsible corporate behaviour and sustainable business practices across the triple-bottom-line

The sustainable business handbook : a comprehensive guide to responsible corporate behaviour and sustainable business practices across the triple-bottom-line

Freemantle, Andy.

Format:

Books

Publication Date

2008

Excerpt:

Corporations -- Environmental aspects -- South Africa -- Case studies.

Available: Copies:

Media & society

O'Shaughnessy, Michael, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008431685.html

Format:

Books

Publication Date

2008

Excerpt:

concepts and theories used in media studies. Includes examples and case studies from TV, film

Available: Copies:

The brand bubble : the looming crisis in brand value and how to avoid it

Gerzema, John, 1961-

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Case studies.

Available: Copies:

Mavericks at work : why the most original minds in business win

Taylor, William, 1959-

Format:

Books

Publication Date

2008 2006

Excerpt:

Executives -- Case studies.

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The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2008

Excerpt:

supported by an array of international case studies, offering practical guidance and revealing new thinking

Available: Copies:

Conversations with JSE AltX entrepreneurs : secrets of business success that you won't get from an MBA

Mapoko, Siya.

Format:

Books

Publication Date

2008

Excerpt:

Success in business -- South Africa -- Case studies.

Available: Copies:

Scoring points : how Tesco continues to win customer loyalty

Humby, Clive.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008013334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020214159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008 2007

Excerpt:

Customer loyalty programs -- Case studies.

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Corporate responsibility : a critical introduction

Blowfield, Mick.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0910/2007050160-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016213973&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0907/2007050160-d.html

Format:

Books

Publication Date

2008

Excerpt:

. Packed with pedagogical features and including a wealth of mini case studies such as General Electric

Available: Copies:

Human communication : principles and contexts

Tubbs, Stewart L., 1943-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0745/2007039376-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0745/2007039376-d.html

Format:

Books

Publication Date

2008

Excerpt:

useful communication skills. Their exposition is seasoned with intriguing case studies and stimulating

Available: Copies:

Logo savvy : top brand-design firms share their naming and identity strategies

Chua, Perry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html

Format:

Books

Publication Date

2007

Excerpt:

brands are much more than just logos. This book showcases some of the best case studies from top branding

Available: Copies:

Learning in groups : a handbook for face-to-face and online environments

Jaques, David.

E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780203016459
Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006021872.html

Format:

Books

Publication Date

2007

Excerpt:

groups -- Case studies of group teaching and learning -- Developing group learning.

Available: Copies:

Economics

Lipsey, Richard G., 1928-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007008455.html
Table of contents http://swbplus.bsz-bw.de/bsz265091047inh.htm
Verlagsinformation http://swbplus.bsz-bw.de/bsz265091047vlg.htm

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Books

Publication Date

2007

Excerpt:

economics and its core principles. New case studies and themed boxed examples, in-depth explanations and an

Available: Copies:

Crafting and executing strategy : the quest for competitive advantage : concepts and cases

Thompson, Arthur A., 1940-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html

Format:

Books

Publication Date

2007

Excerpt:

Strategic planning -- Case studies.

Available: Copies:

Introduction to film studies

Nelmes, Jill, 1954-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026119.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015715381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://media.obvsg.at/AC05943479-1001

Format:

Books

Publication Date

2007

Excerpt:

Introduction to film studies / Nelmes, Jill, 1954-

Available: Copies:

The studio photographer's lighting bible

Taylor-Haw, Calvey.

Format:

Books

Publication Date

2007

Excerpt:

Photography -- Lighting -- Case studies.

Available: Copies:

Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

Square - prototypes and case studies in branding - to Prada's superstar-architect-designed shopping

Available: Copies:

A designer's research manual : succeed in design by knowing your clients and what they really need

Visocky O'Grady, Jennifer.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474

Format:

Books

Publication Date

2006

Excerpt:

studies -- Design for Democracy -- Rule 29 -- Landesberg Design -- Baseman Design Associates -- Schwartz

Available: Copies:

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
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Format:

Books

Publication Date

2006

Excerpt:

Lifestyles -- Case studies.

Available: Copies:

The bottom line : business finance : your questions answered

Barrow, Paul, 1948-

Format:

Books

Publication Date

2005 2001

Excerpt:

Business enterprises -- Finance -- Case studies.

Available: Copies:

The power of governance : enhancing the performance of state-owned enterprises

Khoza, Reuel J.

Format:

Books

Publication Date

2005

Excerpt:

Government business enterprises -- South Africa -- Case studies.

Available: Copies:

Management of knowledge in project environments

Love, Peter E. D.

Format:

Books

Publication Date

2005

Excerpt:

offers practical applications, models and case studies from a variety of international perspectives

Available: Copies:

Writing for the media in southern Africa

Nel, François.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html

Format:

Books

Publication Date

2005

Excerpt:

, publicity, and advice on how to succeed as a freelancer." "Each chapter contains real-life case studies

Available: Copies:

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

2005

Excerpt:

Strategic planning -- Case studies.

Available: Copies:

People who have stolen from me

Cohen, David.

Format:

Books

Publication Date

2004

Excerpt:

Thieves -- South Africa -- Johannesburg Region -- Case studies.

Available: Copies:

Marketing in South Africa : cases and concepts

Simpson, John, 1943 September 17-

Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002443604.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

Consumer behavior : building marketing strategy

Hawkins, Del I.

Inhaltsverzeichnis Consumer behavior

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Consumer behavior -- United States -- Case studies.

Available: Copies:

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
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Format:

Books

Publication Date

2004

Excerpt:

on the topic for many years to come. Packed with examples and case studies, it pays particular

Available: Copies:

Advanced entrepreneurship

Rwigema, Henry.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013210659&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

Entrepreneurship -- Africa, Southern -- Case studies.

Available: Copies:

Market intelligence : how and why organizations use market research

Callingham, Martin.

123Library http://www.123library.org/book_details/?id=98811
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=242855
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Format:

Electronic Resources

Publication Date

2004

Excerpt:

Intelligence is fully international in scope and offers comparative examples and case studies from Europe and

Available: Copies:

EGO : the difference between telling and selling.

EGO (Firm)

Format:

Books

Publication Date

2003

Excerpt:

Advertising agencies -- United States -- Case studies.

Available: Copies:

Strategies of qualitative inquiry

Denzin, Norman K.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/2002156612-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2002156612-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2002156612-d.html

Format:

Books

Publication Date

2003

Excerpt:

research / Performance ethnography : a brief history and some advice / Case studies / Ethnography and

Available: Copies:

Giants of enterprise : seven business innovators and the empires they built

Tedlow, Richard S.

Format:

Books

Publication Date

2003 2001

Excerpt:

Entrepreneurship -- United States -- Case studies.

Available: Copies:

Learning to teach in higher education

Ramsden, Paul.

Format:

Books

Publication Date

2003

Excerpt:

College teaching -- Great Britain -- Case studies.

Available: Copies:

Organisational development : new models and methods for Southern Africa

Moerdyk, A. P. (Alwyn Paul)

Format:

Books

Publication Date

2003

Excerpt:

of organisational structures and processes. Fascinating Case Studies help introduce the practical

Available: Copies:

Consensus design : socially inclusive process

Day, Christopher, 1942-

Format:

Books

Publication Date

2003

Excerpt:

Architectural design -- Case studies.

Available: Copies:

Management information systems : managing information technology in the e-business enterprise

O'Brien, James A., 1936-

Format:

Books

Publication Date

2002

Excerpt:

E) with more case studies and theory throughout, making it most appropriate for upper-level (junior

Available: Copies:

Problem solved : a primer in design and communication

Johnson, Michael, 1964-

Format:

Books

Publication Date

2002

Excerpt:

informative guide brings together for the first time discussions and case studies that illustrate the working

Available: Copies:

Online branding

Drew, Keith.

Format:

Books

Publication Date

2002

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

Practice what you preach! : what managers must do to create a high achievement culture

Maister, David H.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0645/2001033184-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0645/2001033184-t.html
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Publisher description http://catdir.loc.gov/catdir/description/simon031/2001033184.html

Format:

Books

Publication Date

2001

Excerpt:

Industrial management -- Case studies.

Available: Copies:

Research methodology : an introduction

Goddard, Wayne.

Format:

Books

Publication Date

2001

Excerpt:

-- Research and South Africa's needs -- Case studies.

Available: Copies:

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Blackwell, Roger D.

Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
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Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html

Format:

Books

Publication Date

2001

Excerpt:

players. In Customers Rule! they offer case studies that reveal the inside story of successful operations

Available: Copies:

Sociology and the environment : a critical introduction to society, nature, and knowledge

Irwin, Alan, 1955-

Table of contents http://www.mannlib.cornell.edu/cgi-bin/toc.cgi?4031101
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010318660&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2001

Excerpt:

." "Combining theoretical discussion and case-studies with a sensitivity to the concerns of environmental policy

Available: Copies:

Business : an integrative approach

Fry, Fred L.

Format:

Books

Publication Date

2001

Excerpt:

Industrial management -- Case studies.

Available: Copies:

The art of innovation : lessons in creativity from IDEO, America's leading design firm

Kelley, Tom, 1955-

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/enhancements/fy0610/00050906-s.html
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Format:

Books

Publication Date

2001

Excerpt:

Creative ability in business -- Case studies.

Available: Copies:

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

Strategic planning -- Case studies.

Available: Copies:

Advanced communication skills for organisational success

Erasmus-Kritzinger, Lisel, 1967-

Format:

Books

Publication Date

2000

Excerpt:

stress -- 16. Interviews -- 17. Oral communication and listening skills -- 18. Case studies.

Available: Copies:

Handbook of creativity

Sternberg, Robert J.

Table of contents http://catdir.loc.gov/catdir/toc/cam025/98035205.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3298452
Publisher description http://catdir.loc.gov/catdir/description/cam029/98035205.html

Format:

Books

Publication Date

1999

Excerpt:

-- From case studies to robust generalizations : an approach to the study of creativity / Emma Policastro

Available: Copies:

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/98050674.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98050674.html

Format:

Books

Publication Date

1999

Excerpt:

Strategic planning -- Case studies.

Available: Copies:

Modern management control systems : text and cases

Merchant, Kenneth A.

Format:

Books

Publication Date

1998

Excerpt:

Industrial management -- Case studies.

Available: Copies:

Global marketing strategies

Jeannet, Jean-Pierre.

Table of contents http://lcweb.loc.gov/catdir/toc/97-72494.html

Format:

Books

Publication Date

1998

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

Undressing cinema : clothing and identity in the movies

Bruzzi, Stella, 1962-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/97007260-d.html

Format:

Books

Publication Date

1997

Excerpt:

cinematic identities. She uses case studies to reassess established ideas about costume and fashion, and to

Available: Copies:

Retail management

Hasty, Ronald W.

Format:

Books

Publication Date

1997

Excerpt:

Retail trade -- Management -- Case studies.

Available: Copies:

Strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Format:

Regular print

Publication Date

1997

Excerpt:

on the topic for many years to come. Packed with examples and case studies, it pays particular

Available: Copies:

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

Branding (Marketing) -- Case studies.

Available: Copies:

Cases in strategic management

Pearce, John A.

Format:

Books

Publication Date

1997

Excerpt:

Strategic planning -- Case studies.

Available: Copies:

Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

Advertising -- Cross-cultural studies.

Available: Copies:

Global marketing strategies

Jeannet, Jean-Pierre.

Format:

Books

Publication Date

1995

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

Anthropology, art, and aesthetics

Coote, Jeremy.

Table of contents kostenfrei
Table of contents http://www.gbv.de/dms/bowker/toc/9780198277330.pdf
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0635/91034843-d.html

Format:

Books

Publication Date

1992

Excerpt:

Oxford studies in the anthropology of cultural forms.

Available: Copies:

Thinking strategically : the competitive edge in business, politics, and everyday life

Dixit, Avinash K.

Inhaltsverzeichnis Thinking strategically

Format:

Books

Publication Date

1991

Excerpt:

-- Bargaining -- Incentives -- Case studies.

Available: Copies:

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