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All marketers are liars : the power of telling authentic stories in a low-trust world

Godin, Seth.

Format:

Books

Publication Date

2006

Excerpt:

All marketers are liars : the power of telling authentic stories in a low-trust world / Godin, Seth.

Available: Copies:

The right to learn : the struggle for education in South Africa

Christie, Pam.

Format:

Books

Publication Date

1991

Excerpt:

Sached Trust.

Available: Copies:

Hunting the dragon : the story behind the world's most radical leadership system

Buchan, Iain.

Format:

Books

Publication Date

2022

Excerpt:

throttle, no kill switch-- Trust from a stranger-- The eveloution of Genesys-- We push harder-- We call in

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Writing down the bones : freeing the writer within

Goldberg, Natalie, author.

Format:

Books

Publication Date

2016 1986

Excerpt:

writing -- Trust yourself -- The Samurai -- Rereading and rewriting -- I don't want to die.

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UX for beginners : a crash course in 100 short lessons

Marsh, Joel, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

practice is reflected in the book's contents that follows the same process as an advertising agency. Trust

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Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Excerpt:

-- Education -- Heritage and retro -- Vernacular -- Repetition -- Trust -- Words -- Flexible identity.

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Thinking, fast and slow

Kahneman, Daniel, 1934-

Format:

Books

Publication Date

2012 2011

Excerpt:

. formulas -- Expert intuition : when can we trust it? -- The outside view -- The engine of capitalism. pt. 4

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Teaching about the future

Bishop, Peter C.

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=475311&site=ehost-live&scope=site

Format:

Books

Publication Date

2012

Excerpt:

-- Articulate a vision -- Commit to achieve the vision -- Communicate! -- Generate trust -- Conclusion

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Unmarketing : stop marketing. Start engaging.

Stratten, Scott.

Format:

Books

Publication Date

2010

Excerpt:

Hierarchy of Buying -- Word on Experts -- Trust Gap -- Restaurant That Didn't Get It -- Cold

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The comfort of Saturdays

McCall Smith, Alexander, 1948-

Format:

Books

Publication Date

2008

Excerpt:

future of her new family. Isabel treads a difficult path between trust and gullibility, philanthropy and

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The wisdom of crowds : why the many are smarter than the few

Surowiecki, James, 1967-

Format:

Books

Publication Date

2005

Excerpt:

?: Coordination in a Complex World -- Society Does Exist: Taxes, Tipping, Television, and Trust -- Traffic: What

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Blog! : how the newest media revolution is changing politics, business, and culture

Kline, David, 1950-

Format:

Books

Publication Date

2005

Excerpt:

learns to "trust the readers" / Blogs as bottom-up innovation / Will blog for book deals / Confessions of

Available: Copies:

The business of brands

Miller, Jon, 1971-

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm

Format:

Books

Publication Date

2004

Excerpt:

have more loyalty -- Strong brands are a store of trust -- Strong brands can stimulate innovation

Available: Copies:

Problem solved : a primer in design and communication

Johnson, Michael, 1964-

Format:

Books

Publication Date

2002

Excerpt:

-- Heritage and retro -- Vernacular -- Repetition -- Trust -- Words.

Available: Copies:

A company of leaders : five disciplines for unleashing the power in your workforce

Spreitzer, Gretchen M.

Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001032676.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001032676.html

Format:

Books

Publication Date

2001

Excerpt:

: continuous openness and trust -- The fifth discipline: continuous guidance and control -- Applying the

Available: Copies:

The soul of the new consumer : authenticity -- what we buy and why in the new economy

Lewis, David, 1942-

Format:

Books

Publication Date

2000

Excerpt:

-- Scarcities of trust -- Scarcities of time, attention and trust can only get worse -- Tastespace: Creating the

Available: Copies:

Lying : moral choice in public and private life

Bok, Sissela.

Publisher description http://catdir.loc.gov/catdir/description/random041/2002284002.html

Format:

Books

Publication Date

1999

Excerpt:

Is the "whole truth" attainable? -- Truthfulness, deceit, and trust -- Never to lie? -- Weighing

Available: Copies:

Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust

Available: Copies:

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