Search Results for Africa Institute of South Africa.

The country of origin effect on Proudly South African FMCG products

Celebrity endorsement as a persuasive technique for advertisers in South Africa

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

The role of brand purpose in talent acquisition : an exploration of best practices in South Africa

The development of a framework for postgraduate studies in communication design

Made in South Africa a study of the Proudly South African marketing campaign

The evolution of Old Spice in a new media environment

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Does the colour of the beer bottle influence South African consumers' perception of the brand?

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

An investigation of brand names as product names in the South African context

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Social enterprise brands within a South African context

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

A study of brand memorability and engagement at the South African music festival Oppikoppi

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

What is the South African 'hipster' tribe really?

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africa

Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationships

Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a whole

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environment

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

South Africa's political economy : the brand state of our nation

Can FNB's recent success in customer service be applied in Vodacom South Africa?

South African political parties, manifestos and branding : an explorative study

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

What is on the bottle : a study into key visual elements of South African wine label design and packaging

The use of gamification as a marketing communication tool to engage with South African millenials

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

An investigation on establishing and developing a new brand within the South African jewellery industry

Branding of handmade products like Ana Luisa Footwear in the South African handmade industry

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

Building powerful South African brands through sensory branding

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Putting the window back on display : innovation in South African window display

The South African blogosphere : a youth consumer driven community

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

David and Goliath : a study of the South African domestic airline business from a brand health perspective

Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African context

Online retail and the mobile phone in South Africa

Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africa

Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and services

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africa

In what way is the South African government's transformation policy affecting the Springbok brand?

The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry

The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach

Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

'Race', brand communications and South Africa : a critical review

Branding and sponsorship in the South African music industry : branding artists through artist management

How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hill

The effects of heritage, memory, and identity in brand South Africa

Comparison between South African and American culture during the nineteen fifties and sixties

Marketing alternative rock music with branding : a South African perspective

The perceptions of the brand voodoo within the South African youth market

The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?

What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africa

An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisation

Multicultural brand communication : a look at the South African 'diamond' markets

Awareness campaigns in South Africa : are they effective?

The influence of politics in South African art

Complications that can develop in South African political art with the representation of the black female body

The negligence of art in South Africa

South Africa promoting local design

Ballet and contemporary dance in South Africa and how it compares to Europe

Contemporary South African art : the growth and development of South African 2D art and animation

The critical study of aesthetics and the human figure in contemporary South African art

South Africa's unique expression and culture

South African architecture : what are we looking at?

The South African comic industry in relation to America and the industry in contemporary times

An investigation into the lack of targeted online advertising to lower income markets in South Africa

My culture kicks : a critical analysis of the relationship between sneaker corporations and South African urban youth subcultures

The influence of South Africa's political system on graphic design

Mass media, the youth and South African unity

Sex in contemporary South African advertising

Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa

Alternative advertising mediums within the South African context

South Africa's design identity

South African film : is there a future?

Architecture for the South African : the creation of humane buildings and interiors with an authentic South African identity

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

From a modernist influence to a post-modern execution : the focus on the South African art scene

Contemporary South African architecture : designing cultural pluralism for the future

Afrocentric trends in contemporary South African design

Graphic communication and education's importance to the masses in a contemporary South Africa

Contemporary trends in the field of South African art and design : sex in advertising

Propaganda and forced advertising in contemporary South African society

South Africa's property market : is the recent rise in the market a boom or a bubble?

A South African architecture : what is it? : where is it?

South African contemporaty art and culture : design past, present and future

Antibranding and comparative advertising : contemporary design in South Africa

Theatre and drama in South Africa with reference to stage design

Low cost housing as a contemporary art in South Africa

Tuscan, ethnic and Asian influences on contemporary South Africa design

Deregulation of the oil industry in South Africa and its impact to South Africa's business