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Cover image for An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality
An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality
An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality
by 
Mdluli, Mbali Sharon.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
An exploration of whether the direct representation of feminine cues for Carling Black Label's
Available: Copies:
Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
by 
Mujeer, A. Qasim.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be
Available: Copies:
Cover image for How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity
How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity
How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity
by 
Grobbelaar, Carine.
Format: 
Manuscript
Publication Date 
2009
Excerpt: 
customer based brand equity / Grobbelaar, Carine.
Available: Copies:
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