Search Results for Kardes, Frank R.

IIE
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00IIE
Cover image for Consumer behavior : science and practice
Consumer behavior : science and practice
Consumer behavior : science and practice
by 
Kardes, Frank R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior : science and practice / Kardes, Frank R.
Available: Copies:
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
advanced summary of the host of psychological processes that influence advertising effectiveness."Frank R
Available: Copies:
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