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Marketing research.

Cover image for Marketing research.
Marketing research.
Title:
Marketing research.
Author:
Wiid, JA.
ISBN:
9781485129240
Edition:
4th edition
Publication Information:
New York : Juta, 2021.
Physical Description:
ix, 418 p. : ill. ; 26 cm.
Contents:
1.Perspectives on Marketing research--2. Research Ethics--3.Overview of the Marketing research process--4.Problem definition and research objective--5.Research design and proposal--6.Collection of secondary data--7.Collecting primary data: qualitative techniques--8.Collecting primary data: quantitative techniques--9.Measurement and questionnair design--10.Designing the sample plan
Subject Term:
Marketing research.

Marketing research -- Case studies.
Added Author:
Wiid, JA.

Diggines, CN
Copies:
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