Introduction to business management
Title:
Introduction to business management
Author:
Du Toit, G. S. (Gawie S.), editor.
ISBN:
9780195992519
Edition:
Eighth edition.
Physical Description:
xxvii, 564 pages : illustrations ; 24 cm
Contents:
Pt 1. The business world and the place of business management -- pt 2. The business organisation and management -- pt 3. The functional areas of a business -- pt 4. Business strategy and decision-making.
Added Author:
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Summary
Summary
Introduction to Business Management explores the business environment in which we operate. It explains management principles such as planning, organising, leading, and controlling, and also examines in-depth the functional areas of human resources, marketing, public relations, financial management, operations management, and purchasing and supply management.
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