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The one show : advertising's best print, design, radio and TV. Volume 26.

Smith, Bob.

Format:

Books

Publication Date

2004

Excerpt:

The one show : advertising's best print, design, radio and TV. Volume 26. Smith, Bob.

Available: Copies:

Cutting edge radio : how to create the world's best radio aids for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

2003

Excerpt:

Cutting edge radio : how to create the world's best radio aids for brands in the 21st century /

Available: Copies:

One show : advertising's best print, design, radio and television. Vol. 28.

Format:

Books

Publication Date

2007

Excerpt:

One show : advertising's best print, design, radio and television. Vol. 28.

Available: Copies:

Routledge handbook of African media and communication studies

Mano, Winston HerausgeberIn. (DE-588)1184307946 (DE-627)1663465029

Format:

Books

Publication Date

2021

Excerpt:

On community radio and African interest broadcasting: the case of Vukani Community Radio (VCR) -- 15

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio

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Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

-- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct

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Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

; Radio ; Other Media and Genres. -- Part Three: The Toolbox. How to Be Creative ; How to Write a Headline

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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Excerpt:

ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and

Available: Copies:

The fundamentals of creative advertising

Burtenshaw, Ken.

Format:

Books

Publication Date

2011

Excerpt:

The agency structure -- The Media Options. Newspapers and magazines ; Radio ; TV and cinema

Available: Copies:

The 32nd Loeries annual

Human Andrew.

Format:

Books

Publication Date

2010

Excerpt:

Contents of DVD's: disc 1. TV & radio, mixed media advertising, communication design, intergrated

Available: Copies:

The 31st annual Loerie Awards : feed your ego

Human, Andrew.

Format:

Books

Publication Date

2009

Excerpt:

Contents of DVD's: disc 1. TV & radio advertising mixed media advertising communication design

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Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

Available: Copies:

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

: writing well -- Television -- Radio -- Other media and genres -- How to be creative -- How to write a

Available: Copies:

Good morning, Vietnam

Levinson, Barry, film director.

Format:

Video disc

Publication Date

2006 1987

Excerpt:

Radio broadcasting -- Vietnam -- Drama.

Available: Copies:

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

mainly on print, radio, and, in particular, television aren't nearly as effective as they once were. You

Available: Copies:

Changing the fourth estate : essays on South African journalism

Hadland, Adrian.

Table of contents http://catdir.loc.gov/catdir/toc/fy0605/2005464398.html
http://www.hsrcpress.ac.za/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0708/2005464398-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005464398-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Reporting for radio -- The role of the public broadcaster -- Journalism and the internet -- The media and

Available: Copies:

Understanding media : the extensions of man

McLuhan, Marshall, 1911-1980.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip044/2003012174.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010372473&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1985174&custom_att_2=simple_viewer

Format:

Books

Publication Date

2003

Excerpt:

-- Movies: The reel world -- Radio: The tribal drum -- Television: The timid giant -- Weapons: War of the

Available: Copies:

Hey, Whipple, squeeze this : a guide to creating great ads

Sullivan, Luke.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html

Format:

Books

Publication Date

2003

Excerpt:

: some advice on making television commercials -- Radio is hell, but it's a dry heat : some advice on

Available: Copies:

Sex, art, and American culture : essays

Paglia, Camille, 1947-

Table of contents http://www.gbv.de/dms/bowker/toc/9780679741015.pdf
Publisher description http://catdir.loc.gov/catdir/description/random041/91050933.html

Format:

Books

Publication Date

1992

Excerpt:

Madonna I: animality and artifice -- Madonna II: Venus of the radio waves -- Elizabeth Taylor

Available: Copies:

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