Title:
Essentials of marketing research
Author:
Zikmund, William G.
ISBN:
9781439080900
Personal Author:
Edition:
4th ed.
Publication Information:
Australia ; United States : South-Western Cengage Learning, c2010.
Physical Description:
xix, 436 p. : col. ill. ; 28 cm.
Subject Term:
Added Author:
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Bound With These Titles
On Order
Summary
Summary
The organization of this title follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, and provides an overview of problem definition and the marketing research process.
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