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Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by
Gregory, Anne, 1953- author.
Format:
Books
Publication Date
2015
Excerpt:
PR in practice series.
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Positioning theory and strategic communication : a new approach to public relations research and practice
by
James, Melanie, author.
EBSCO
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live
Format:
Books
Publication Date
2014
Excerpt:
PR -- teori, filosofi.
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