39 Results
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by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
Cover image for Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
Available: Copies:
Cover image for Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
Available: Copies:
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing
Available: Copies:
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
success. This first section shows how to research products, understand consumer behavior, analyze
Available: Copies:
Cover image for Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
Cover image for CompTIA A+ certification exam guide : exams 220-801 & 220-802
by 
Meyers, Mike, 1961-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Understanding DRAM -- Organizing DRAM -- Practical DRAM -- DRAM sticks -- Consumer RAM -- 801 -- Types of RAM
Available: Copies:
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated
Available: Copies:
Cover image for Fashion design
by 
Bye, Elizabeth.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Research -- Lifestyle -- Inspiration -- Technological influences on fashion design -- Line concept
Available: Copies:
Cover image for Why we buy : the science of shopping
by 
Underhill, Paco.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing research.
Available: Copies:
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
Available: Copies:
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior
Available: Copies:
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers -- Research.
Available: Copies:
Cover image for Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior / Blackwell, Roger D.
Available: Copies:
Cover image for The consistent consumer : predicting future behavior through lasting values
by 
Beller, Ken.
Format: 
Books
Publication Date 
2005
Excerpt: 
The consistent consumer : predicting future behavior through lasting values / Beller, Ken.
Available: Copies:
Cover image for Trillion-dollar moms : marketing to a new generation of mothers
by 
Bailey, Maria T.
Format: 
Books
Publication Date 
2005
Excerpt: 
New Age consumers -- United States.
Available: Copies:
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing
Available: Copies:
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing
Available: Copies:
Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing research.
Available: Copies:
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumers -- Research.
Available: Copies:
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
Available: Copies:
Cover image for Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The
Available: Copies:
Cover image for Marketing channels
by 
Coughlan, Anne T.
Format: 
Books
Publication Date 
2001
Excerpt: 
consumers, selected from the worldwide business press, research, and consulting. Examples range from
Available: Copies:
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing
Available: Copies:
Cover image for Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
Books
Publication Date 
2001
Excerpt: 
-line children's consumer culture / Public policy and private practice : government regulations and parental
Available: Copies:
Cover image for Branding @ the digital age
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2001
Excerpt: 
digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with
Available: Copies:
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
Available: Copies:
Cover image for The why of consumption : contemporary perspectives on consumer motives, goals and desires
by 
Mick, David Glen.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumers -- Research.
Available: Copies:
by 
Burgess, Steven M.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
an approach to consumer research that is based on simplicity, common sense, and creativity - an
Available: Copies:
by 
Williams, Keith C.
Format: 
Books
Publication Date 
1981
Excerpt: 
Motivation research (Marketing)
Available: Copies: