Search Results for Big data.

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Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Advances and opportunities with big data and analytics ;
Available: Copies:
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Big data -- Economic aspects.
Available: Copies:
Cover image for Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
they make decisions. The valuable paradox of big data analytics is that it can create more personalized
Available: Copies:
Cover image for Manager's guide to making decisions about information systems
Manager's guide to making decisions about information systems
Manager's guide to making decisions about information systems
by 
Gray, Paul, 1930-
Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005017559.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005017559-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005017559-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Decision making -- Data processing.
Available: Copies:
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