by
George, Richard, 1968- author.
Format:
Books
Publication Date
2019
Excerpt:
. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal
by
Van Heerden, Neels, 1957-
Format:
Books
Publication Date
2019
Excerpt:
Sales promotion.
by
Cunningham, Nicole.
Format:
Books
Publication Date
2018
Excerpt:
-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15
by
Lamb, Charles W., author.
Format:
Books
Publication Date
2017
Excerpt:
communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
Advertising and integrated brand promotion / O'Guinn, Thomas C.
by
Kelley, Larry D., 1955-
Format:
Electronic Resources
Publication Date
2015
Excerpt:
-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales
by
Posner, Harriet, author.
Format:
Books
Publication Date
2015
Excerpt:
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
Sales promotion.
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
by
McDaniel, Carl, Jr., 1941-
Format:
Books
Publication Date
2011
Excerpt:
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
by
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:
Books
Publication Date
2010
Excerpt:
Sales promotion -- South Africa.
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
Sales promotion.
by
Katz, Jerome A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-d.html
Format:
Books
Publication Date
2009
Excerpt:
BUSINESS -- Small Business Marketing: Product and Pricing Strategies -- Small Business Promotion: Capturing
by
Ouwersloot, Hans.
Format:
Books
Publication Date
2008
Excerpt:
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2001
Excerpt:
Sales promotion.
by
Macleod, Guy.
Format:
Books
Publication Date
1995
Excerpt:
. The product or service. Pricing and promotion. Promotion and advertising. Cost of promotion. Product