by
Kelley, Larry D., 1955-
Format:
Electronic Resources
Publication Date
2015
Excerpt:
, including: International advertising Campaign evaluation The changing role of media planning in agencies, to
by
Piotrowski, Christine M., 1947-
Format:
Books
Publication Date
2013
Excerpt:
; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods
by
Ouwersloot, Hans.
Format:
Books
Publication Date
2008
Excerpt:
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and