by
Sissors, Jack Zanville, 1919-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Format:
Books
Publication Date
2002
Excerpt:
-- Media's Importance in the Buying Process -- Media Planning and the Marketing Mix -- Exposure: The Basic
by
Mueller, Barbara, 1958-
Format:
Books
Publication Date
1996
Excerpt:
Plans médias.