Search Results for Emotion.

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Cover image for Advertising theory
Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
processing advertising / by Larry Percy -- Theories of emotion and affect in marketing communications / by
Available: Copies:
Cover image for Sisomo : the future on screen : creating emotional connections in the market with sight, sound and motion
Sisomo : the future on screen : creating emotional connections in the market with sight, sound and motion
Sisomo : the future on screen : creating emotional connections in the market with sight, sound and motion
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2005
Excerpt: 
motion / Roberts, Kevin, 1949-
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Cover image for The 22 irrefutable laws of advertising (and when to violate them)
The 22 irrefutable laws of advertising (and when to violate them)
The 22 irrefutable laws of advertising (and when to violate them)
by 
Newman, Michael.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Trott) -- The Law of Emotion (John Shaw) -- The Law of Love (Kevin Roberts) -- The Law of Experience
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Cover image for Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
emotion -- Disadvantages of emotion -- When do emotions work? -- Methods of arousing emotions -- Drama
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Cover image for Advertising and sales promotion strategy
Advertising and sales promotion strategy
Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Inhaltsverzeichnis Advertising and sales promotion strategy
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
Information and Argument. Persuasion with Emotion: Use of Drama, Humor and Music. Persuasion Using Endorsers
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