by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
building: direct marketing, personal selling, and sales promotion -- Relationship building: public
by
Hahn, Fred E., 1925-
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Format:
Books
Publication Date
2003
Excerpt:
to Start on the Internet Publicity and Public Relations Media Creativity and Production: Video, CD
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
commercials -- Creative strategy and the creative process -- Creative execution: art and copy -- Producing ads
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
Promotion. 10. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising -- Pt. 4