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Marketing advantage your public relations image.

Riddle, Carolyn.

Format:

Video cassette

Publication Date

1997

Excerpt:

Marketing advantage your public relations image. Riddle, Carolyn.

Available: Copies:

Introduction to communication. Course Book 7, Speech communication, public relations and advertising

Angelopoulo, G. C.

Format:

Books

Publication Date

1996

Excerpt:

Introduction to communication. Course Book 7, Speech communication, public relations and

Available: Copies:

Integrated marketing communication

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Available: Copies:

Digital storytelling for brands

Tombleson, Bridget, author.

Format:

Books

Publication Date

2023

Excerpt:

public relations professionals, as well as content creators and journalists. This book teaches essential

Available: Copies:

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

-- Public relations -- Other elements of non-advertising promotion -- Global advertising strategy

Available: Copies:

Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

Public relations.

Available: Copies:

Advertising & IMC : principles & practice

Moriarty, Sandra E. (Sandra Ernst), author.

Format:

Books

Publication Date

2019

Excerpt:

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

Available: Copies:

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

-- Direct marketing -- The internet: digital and social media -- Sales promotion -- Public relations

Available: Copies:

The concise encyclopedia of communication

Donsbach, Wolfgang, 1949-

Format:

Books

Publication Date

2015

Excerpt:

Public relations.

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point

Available: Copies:

Advertising and sales promotion

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

Available: Copies:

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

direct marketing and personal selling -- Public relations, influencer marketing, and corporate

Available: Copies:

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

-- 13. Direct marketing and communication -- 14. Interactive marketing -- 15. Public relations -- 16

Available: Copies:

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Available: Copies:

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

Available: Copies:

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

: public relations, sponsorship, and corporate advertising.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

Available: Copies:

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Available: Copies:

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day

Available: Copies:

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and

Available: Copies:

Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Excerpt:

Public relations.

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

relations, sponsorship, and corporate advertising -- Creating advertisements and commercials -- Creative

Available: Copies:

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

-- Consumer-oriented promotions -- Marketing public relations and sponsorship marketing -- Regulatory, ethical

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

Available: Copies:

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

to Start on the Internet Publicity and Public Relations Media Creativity and Production: Video, CD

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

building: public relations, sponsorship, and corporate advertising -- Creating advertisements and

Available: Copies:

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Public relations.

Available: Copies:

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Public relations.

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

. Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Promotion. 10. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising -- Pt. 4

Available: Copies:

Promotion : advertising, publicity, personal selling, sales promotion

Stanley, Richard E.

Format:

Books

Publication Date

1982

Excerpt:

Public relations.

Available: Copies:

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