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00IIE
Cover image for Big brands, big trouble : lessons learned the hard way
Big brands, big trouble : lessons learned the hard way
Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Success in business.
Available: Copies:
Cover image for Competing in the information age : strategic alignment in practice
Competing in the information age : strategic alignment in practice
by 
Luftman, Jerry N.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0724/95009343-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0606/95009343-d.html
Format: 
Books
Publication Date 
1996
Excerpt: 
competitive edge / Managing the business transformation process / IT value and the role of IT infrastructure
Available: Copies:
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