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Cover image for The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids
The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids
The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids
by 
Hayden, Zoe.
Format: 
Manuscript
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
XX(18838.2)
Available: Copies:
Cover image for Microeconomics and behavior
Microeconomics and behavior
by 
Frank, Robert H., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Part 1. Introduction. Thinking like an economist ; Supply and demand -- Part 2. The theory of
Available: Copies:
Cover image for Consumer behaviour : a South African perspective
Consumer behaviour : a South African perspective
Consumer behaviour : a South African perspective
by 
Gowpall, Yathika, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
2
Available: Copies:
Cover image for Microeconomics and behavior
Microeconomics and behavior
Microeconomics and behavior
by 
Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044
Format: 
Books
Publication Date 
2021
Excerpt: 
2
Available: Copies:
Cover image for Microeconomics and behaviour
Microeconomics and behaviour
Microeconomics and behaviour
by 
Frank, Robert H., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- Part 2: The theory of consumer behaviour – 4. Rational consumer choice – 5. Individual and market
Available: Copies:
Cover image for Design for behaviour change : theories and practices of designing for change
Design for behaviour change : theories and practices of designing for change
Design for behaviour change : theories and practices of designing for change
by 
Niedderer, Kristina, editor.
Format: 
Books
Publication Date 
2020 2018
Excerpt: 
2
Available: Copies:
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
perspective; 2. Video gaming as a gendered pursuit; 3. Gender East and West: transnational gender theory and
Available: Copies:
Cover image for Consumer behaviour.
Consumer behaviour.
Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Interactions -- Innovation and Digital Technologies -- Consumption in B2C vs. B2B -- Consumer Journeys Through
Available: Copies:
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
2
Available: Copies:
Cover image for Small data : the tiny clues that uncover huge trends
Small data : the tiny clues that uncover huge trends
Small data : the tiny clues that uncover huge trends
by 
Lindström, Martin, 1970-
Cover image http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg
Format: 
Books
Publication Date 
2016
Excerpt: 
.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a>
Available: Copies:
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2015
Excerpt: 
2
Available: Copies:
Cover image for Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
by 
Makhafola, Kelebogile.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
XX(18846.2)
Available: Copies:
Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
by 
Mujeer, A. Qasim.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
XX(18807.2)
Available: Copies:
Cover image for The artist as a physical brand : do audiences have a reaction to artists' dress attire?
The artist as a physical brand : do audiences have a reaction to artists' dress attire?
The artist as a physical brand : do audiences have a reaction to artists' dress attire?
by 
Muhwati, Olga.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
XX(18866.2)
Available: Copies:
Cover image for The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
by 
Pougnet, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
XX(18873.2)
Available: Copies:
Cover image for Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
by 
Brennan, Linda L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
1. Introduction -- pt. I. Theories and their uses in social marketing -- 2. Theories and their uses
Available: Copies:
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
. Hantula -- pt. I Theoretical and Conceptual Issues in Consumer Behavior Analysis -- 2.Invitation to
Available: Copies:
Cover image for Consumer behaviour : perspectives, findings and explanations
Consumer behaviour : perspectives, findings and explanations
by 
O'Shaughnessy, John, 1927-
Format: 
Books
Publication Date 
2013
Excerpt: 
Understanding the Nature of the Social Sciences -- 2.Ethnopsychology (Folk Psychology) -- 3.Ethnopsychology
Available: Copies:
Cover image for Mobile influence : the new power of the consumer
Mobile influence : the new power of the consumer
Mobile influence : the new power of the consumer
by 
Martin, Chuck, 1949- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
2
Available: Copies:
Cover image for Consumer behaviour
Consumer behaviour
Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- pt. Two Psychological issues in consumer behaviour -- 2.Drive, motivation and hedonism
Available: Copies:
Cover image for Introduction to consumer behaviour
Introduction to consumer behaviour
Introduction to consumer behaviour
by 
Joubert, Johan Pierre Retief, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Chapter 1. Introduction to consumer behaviour -- Chapter 2. Creating market value for consumers
Available: Copies:
Cover image for Consumer behaviour
Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
2
Available: Copies:
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Contents note continued: 2.2.The roles of the Consumer Explorer -- 2.3.Taking the lead -- 2.4
Available: Copies:
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Communications: Examining Antecedents and Consequences / George R. Milne -- 7.Web 2.0 and Consumers' Digital
Available: Copies:
Cover image for E-marketing : theory and application
E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
-marketing -- Chapter 2: Marketing and e-marketing in context -- PART 2: E-MARKETING FRAMEWORKS -- Chapter 3: Consumer
Available: Copies:
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
2
Available: Copies:
Cover image for The objects of affection : semiotics and consumer culture
The objects of affection : semiotics and consumer culture
The objects of affection : semiotics and consumer culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2010
Excerpt: 
302.2 B496.O 2010
Available: Copies:
Cover image for Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
2
Available: Copies:
Cover image for Consumer behavior
Consumer behavior
Cover image for Buy ology : how everything we believe about why we buy is wrong
Buy ology : how everything we believe about why we buy is wrong
Buy ology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers.
Available: Copies:
Cover image for Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by 
Baskin, Jonathan Salem.
Format: 
Books
Publication Date 
2009
Excerpt: 
2
Available: Copies:
Cover image for Why we buy : the science of shopping
Why we buy : the science of shopping
Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
by 
Versfeld, R. Andrew.
Format: 
Computer file
Publication Date 
2009
Excerpt: 
XX(18816.2)
Available: Copies:
Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.
Advertising and the mind of the consumer : what works, what doesn't, and why.
Advertising and the mind of the consumer : what works, what doesn't, and why.
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Excerpt: 
mystery for so long -- Introduction -- 1. Influencing people : myths and mechanisms -- 2. Image and
Available: Copies:
Cover image for Predictably irrational : the hidden forces that shape our decisions
Cover image for Consumer behaviour
Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2008
Excerpt: 
2
Available: Copies:
Cover image for Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
by 
Peter, J. Paul.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
2
Available: Copies:
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2008
Excerpt: 
2
Available: Copies:
Cover image for Consumer behaviour
Consumer behaviour
Consumer behaviour
by 
Blythe, Jim
Format: 
Books
Publication Date 
2008
Excerpt: 
2
Available: Copies:
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
2
Available: Copies:
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Ch. 1. Consumers rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and
Available: Copies:
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
2
Available: Copies:
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2007
Excerpt: 
2
Available: Copies:
Cover image for Consumer behaviour in tourism
Consumer behaviour in tourism
Cover image for Explorations of marketing in society
Explorations of marketing in society
Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html
Format: 
Books
Publication Date 
2007
Excerpt: 
2
Available: Copies:
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2006
Excerpt: 
2
Available: Copies:
Cover image for Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
by 
Brivik, L. H.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
XX(18852.2)
Available: Copies:
Cover image for Consumer behaviour
Consumer behaviour
Consumer behaviour
by 
Wright, Ray, 1942-
Format: 
Books
Publication Date 
2006
Excerpt: 
2
Available: Copies:
Cover image for Consumer behaviour
Consumer behaviour
Consumer behaviour
by 
Evans, Martin (Martin J.)
Format: 
Books
Publication Date 
2006
Excerpt: 
Structure of Households Impacted the Family Decision-Making Process? Journal of Consumer Behaviour 2(2), 111
Available: Copies:
Cover image for Treasure hunt : inside the mind of the new consumer
Treasure hunt : inside the mind of the new consumer
Treasure hunt : inside the mind of the new consumer
by 
Silverstein, Michael J.
Format: 
Books
Publication Date 
2006
Excerpt: 
2
Available: Copies:
Cover image for Emotion and reason in consumer behavior
Emotion and reason in consumer behavior
Emotion and reason in consumer behavior
by 
Chaudhuri, Arjun.
Format: 
Books
Publication Date 
2006
Excerpt: 
2
Available: Copies:
Cover image for Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers
Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers
Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers
by 
Johnson, Lisa, 1967-
Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
2
Available: Copies:
Cover image for Performing consumers : global capital and its theatrical seductions
Performing consumers : global capital and its theatrical seductions
Performing consumers : global capital and its theatrical seductions
by 
Wickstrom, Maurya.
Connect
Connect
Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html
Format: 
Books
Publication Date 
2006
Excerpt: 
1. On the move at Niketown and Ralph Lauren -- 2. Robots, gods and greed : the theatrum mundi in
Available: Copies:
Cover image for The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions
The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions
Cover image for Consumer behaviour
Consumer behaviour
Consumer behaviour
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2006
Excerpt: 
2
Available: Copies:
Cover image for Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
The brand hijack roadmap -- The kick-off : hijack ideation -- Phase 1 : tribal marketing -- Phase 2
Available: Copies:
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
-- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self
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Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Format: 
Books
Publication Date 
2005
Excerpt: 
strategy -- 2. A framework for consumer analysis -- Sect. 2. Affect and cognition and marketing strategy
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Cover image for Let them eat cake : marketing luxury to the masses-as well as the classes
Let them eat cake : marketing luxury to the masses-as well as the classes
Let them eat cake : marketing luxury to the masses-as well as the classes
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2005
Excerpt: 
1. Today's luxury market -- 2. New luxury - old luxury is about the "thing," new luxury is defined
Available: Copies:
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
2
Available: Copies:
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Format: 
Books
Publication Date 
2004
Excerpt: 
's products discover women -- Pt. 2. How to unclasp the purse -- 15. Techniques for selling to women -- 16
Available: Copies:
Cover image for Consumer behavior : in fashion
Consumer behavior : in fashion
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
. 2. Cultural Influences on Consumer Behavior. 3. The Creation and Diffusion of Fashion Consumer
Available: Copies:
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
pt. I. Introduction . 1. Introduction: Diversity in the Marketplace -- 2. Consumer Research -- 3
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Cover image for Consumers
Consumers
Consumers
by 
Arnould, Eric J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Format: 
Books
Publication Date 
2004
Excerpt: 
meanings -- pt. 2. Marketing decisions and consumer behavior -- Ch. 5. Consumer behaviors and marketing
Available: Copies:
Cover image for Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
2
Available: Copies:
Cover image for Why we shop : emotional rewards and retail strategies
Why we shop : emotional rewards and retail strategies
Why we shop : emotional rewards and retail strategies
by 
Pooler, Jim.
Format: 
Books
Publication Date 
2003
Excerpt: 
1. Introduction -- I. How Shopping Has Changed -- 2. Shopping outside the Box -- 3. The Shopping
Available: Copies:
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
2
Available: Copies:
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
2
Available: Copies:
Cover image for Why we buy : the science of shopping
Why we buy : the science of shopping
Why we buy : the science of shopping
by 
Underhill, Paco.
Format: 
Books
Publication Date 
2000
Excerpt: 
2
Available: Copies:
Cover image for The why of consumption : contemporary perspectives on consumer motives, goals and desires
The why of consumption : contemporary perspectives on consumer motives, goals and desires
The why of consumption : contemporary perspectives on consumer motives, goals and desires
by 
Mick, David Glen.
Format: 
Books
Publication Date 
2000
Excerpt: 
2
Available: Copies:
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
1. The Key to Brand Profits -- What you can expect to find in this book -- 2. Getting Started -- A
Available: Copies:
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2000
Excerpt: 
2
Available: Copies:
Cover image for Consumer behaviour in tourism
Consumer behaviour in tourism
Consumer behaviour in tourism
by 
Swarbrooke, John.
Format: 
Books
Publication Date 
1999
Excerpt: 
behaviour, including models of consumer behaviour which have been adapted for tourism -- Pt. 2. The Purchase
Available: Copies:
Cover image for Consumer psychology for marketing
Consumer psychology for marketing
Consumer psychology for marketing
by 
Foxall, G. R.
Format: 
Books
Publication Date 
1998
Excerpt: 
Pt. I. Marketing and consumer behavior. 1. Consumer-oriented marketing. 2. Consumer choice -- Pt
Available: Copies:
Cover image for Microeconomics and behavior
Microeconomics and behavior
by 
Frank, Robert H.
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
Ch. 1. Thinking Like an Economist -- Ch. 2. Supply and Demand -- Ch. 3. Rational Consumer Choice
Available: Copies:
Cover image for Understanding the consumer : a psychological approach
Understanding the consumer : a psychological approach
Understanding the consumer : a psychological approach
by 
Statt, David A., 1942-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=780392&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
1997
Excerpt: 
&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=780392&custom
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Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Berkman, Harold W.
Format: 
Books
Publication Date 
1997
Excerpt: 
2
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Cover image for Consumer behavior and marketing action
Consumer behavior and marketing action
Consumer behavior and marketing action
by 
Assael, Henry.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004238592.PDF
Inhaltsverzeichnis Consumer behavior and marketing action
Format: 
Books
Publication Date 
1992
Excerpt: 
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1534024&custom%5Fatt%5F2=simple%5
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Cover image for Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
1992
Excerpt: 
2
Available: Copies:
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