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IIE
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00IIE
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development
Available: Copies:
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
consumer behavior, they can learn how to get people to buy more things they don't need. In Danziger's book
Available: Copies:
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