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Strategic planning for public relations

Silverman, Deborah A., author.

Format:

Books

Publication Date

2024

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Strategic planning for public relations / Silverman, Deborah A., author.

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Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2021

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Strategic planning for public relations / Smith, Ronald D., 1948- author.

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Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

Strategic planning for public relations / Smith, Ronald D., 1948- author.

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Strategic planning for public relations

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2013

Excerpt:

Strategic planning for public relations / Smith, Ronald D., 1948-

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Strategic planning for public relations

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2009

Excerpt:

Strategic planning for public relations / Smith, Ronald D., 1948-

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Planning and managing public relations campaigns

Gregory, Anne.

Format:

Books

Publication Date

2000

Excerpt:

Planning and managing public relations campaigns / Gregory, Anne.

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

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Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

and Societal Issues -- 6. Research -- 7. Strategic Communication Planning -- 8. Stakeholders -- 9

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Digital PR

Whatmough, Danny, author.

Format:

Books

Publication Date

2019

Excerpt:

opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen

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Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

public relations planning and management -- Public relations programme research and evaluation

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Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.

Bivins, Thomas H.

Format:

Books

Publication Date

2014

Excerpt:

-- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media

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Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

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Becoming a public relations writer : a writing workbook for emerging and established media

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2012

Excerpt:

-- Strategic Planning -- Analysis of Key Publics -- Planning Sheet -- Elements of a Planning Sheet

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The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

/ Charlene Lake, Tony Calandro -- Environmental communication: a matter of relationship, trust and planning

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Rethinking reputation : how PR trumps marketing and advertising in the new media world

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Excerpt:

-- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick

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Strategic public relations : an audience-focused approach

Diggs-Brown, Barbara.

Format:

Books

Publication Date

2012

Excerpt:

. Program Planning -- 12. Campaign Implementation -- 13. Program Evaluation and Campaign Follow-Up. Part 4

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Public relations : strategies and tactics

Wilcox, Dennis L.

Format:

Books

Publication Date

2012

Excerpt:

Professionalism -- Public Relations Departments and Firms -- pt. 2. Process: Research -- Program Planning

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

content to reach buyers -- Marketing strategy planning template -- The new rules of measurement -- Asking

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Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Conclusions -- Exercises -- Chapter 5: Public relations planning process -- 1: Review, revise and affirm the

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Public relations : a managerial perspective

Moss, Danny, 1954-

Format:

Books

Publication Date

2011

Excerpt:

Capabilities Needed for the Strategic Management Role / Anne Gregory -- 5.Strategy-Making and Planning in the

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Strategic issues management : organizations and public policy challenges

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

Strategic planning.

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Developing the public relations campaign : a team-based approach

Bobbitt, Randy, 1955-

Format:

Books

Publication Date

2009

Excerpt:

-- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages

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Risk issues and crisis management in public relations : a casebook of best practice

Regester, Michael.

Table of contents Kostenfrei
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Risk Issues Management -- Outside-in thinking -- Issues management defined -- Planning an issues

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International public relations : negotiating culture, identity, and power

Curtin, Patricia A. (Patricia Ann), 1955-

Format:

Books

Publication Date

2007

Excerpt:

Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case

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Today's public relations : an introduction

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2006

Excerpt:

of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts

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Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

-- Celebrities -- Community relations -- Good intentions turned around -- Contingency planning -- In a froth over

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Public relations writing : form & style.

Newsom, Doug.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html

Format:

Books

Publication Date

2005

Excerpt:

Planning Process -- Readability Formulas -- Copyfitting.

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This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2004

Excerpt:

's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques

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Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

Books

Publication Date

2004

Excerpt:

relations industry -- Interview sketch 1: defining public relations -- Public relations planning and

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Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing

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Essentials of effective public relations for Sub-Saharan Africa

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/fy0607/2005447770.html

Format:

Books

Publication Date

2002

Excerpt:

: defining public relations problems -- Step two: planning and programming -- Step three: taking action and

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Public relations strategy

Oliver, Sandra.

Format:

Books

Publication Date

2001

Excerpt:

Strategic planning.

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Effective public relations

Cutlip, Scott M.

Format:

Books

Publication Date

2000

Excerpt:

Problems. Ch. 11. Step Two: Planning and Programming. Ch. 12. Step Three: Taking Action and Communicating

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Effective public relations

Cutlip, Scott M.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006410001.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1994

Excerpt:

: Defining public relations problems -- Step two: Planning and programming -- Step three: Taking action and

Available: Copies:

This is PR : the realities of public relations

Newsom, Doug.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1993

Excerpt:

Planning. 5. Research Processes, Procedures and Techniques. 6. Publics and Public Opinion -- pt. 3. PR

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