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000IIE
Cover image for The discourse of advertising
The discourse of advertising
The discourse of advertising
by 
Cook, Guy (Guy W. D.)
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Publicidad.
Available: Copies:
Cover image for Introduction to advertising and promotion : an integrated marketing communications perspective
Introduction to advertising and promotion : an integrated marketing communications perspective
Introduction to advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1995
Excerpt: 
Publicidad.
Available: Copies:
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Publicidad.
Available: Copies:
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