2 Results
00IIE
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
commercials -- Creative strategy and the creative process -- Creative execution: art and copy -- Producing ads
Available: Copies:
by 
Bovée, Courtland L.
Format: 
Books
Publication Date 
1992
Excerpt: 
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials
Available: Copies: