Strategic marketing : theory and aplication for competitive advantage

1. The nature of strategic planning -- 2. The southern African marketing environment -- 3. Identifying market opportunities -- 4. Developing market opportunities -- 5. Identifying and targeting attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation -- 8. Branding and positioning -- 9. The marketing plan -- 10. Implementation of marketing strategies -- 11. Marketing metrics -- 12. Marketing: an ethical and sustainable approach.