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Cover image for Who says elephants can't dance? : inside IBM's historic turnaround
Who says elephants can't dance? : inside IBM's historic turnaround
by 
Gerstner, Louis V.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Machines de bureau -- Industrie -- États-Unis -- Histoire.
Available: Copies:
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Buying Behavior -- 8. Analyzing Industries and Competitors -- 9. Identifying Market Segments and
Available: Copies:
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