Search Results for Advertising -- Case studies.

IIE

44 Results

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Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies

Helgert, Joseph P.

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- United States -- Case studies.

Available: Copies:

Digital marketing in practice : design, implement and measure effective campaigns

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

professionals and case study examples from a range of brands including Nielsen and the Met Office, it also

Available: Copies:

Advertising media planning : a brand management approach

Kelley, Larry D., 1955- author.

Format:

Books

Publication Date

2023

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

Available: Copies:

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

Advertising & promotion / Hackley, Christopher E., author.

Available: Copies:

Brands and branding 23

Affinity Advertising & Publishing

Format:

Books

Publication Date

2018

Excerpt:

Brand name products -- Case studies.

Available: Copies:

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2018

Excerpt:

Studies -- Case Study 1 Social Advocacy Around the World / Karen Mishra -- Case Study 2 Strategic Social

Available: Copies:

Brands and branding 24 South Africa

Affinity Advertising & Publishing

Format:

Books

Publication Date

2018

Excerpt:

Brand name products -- Case Studies.

Available: Copies:

Brands and branding 23

Affinity Advertising & Publishing

Format:

Books

Publication Date

2017

Excerpt:

Brand name products -- Case studies.

Available: Copies:

Brands and branding South Africa 2016.

Affinity Advertising & Publishing.

Format:

Books

Publication Date

2016

Excerpt:

Brand name products -- Case studies.

Available: Copies:

The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Advertising campaigns -- Case studies.

Available: Copies:

Cyberethics : morality and law in cyberspace

Spinello, Richard A., author.

Format:

Books

Publication Date

2014

Excerpt:

-- Case Studies: DoubleClick: The Ethics of Online Advertising -- Facebook's "Unfriendly" Privacy Policies

Available: Copies:

Ethics in marketing : international cases and perspectives

Murphy, Patrick E., 1948-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

Marketing -- Case studies.

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Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Excerpt:

Advertising.

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Crisis communications : a casebook approach

Fearn-Banks, Kathleen.

Format:

Books

Publication Date

2011

Excerpt:

Advertising -- Case studies.

Available: Copies:

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

information on how to measure the success of your campaigns; a range of new tools; fresh case studies

Available: Copies:

From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

Morris, Michael, 1959-

Format:

Books

Publication Date

2011

Excerpt:

Affinity Advertising and Publishing.

Available: Copies:

Campaign communication and political marketing

Maarek, Philippe J.

Format:

Books

Publication Date

2011

Excerpt:

intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of

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Killer Facebook ads : master cutting-edge Facebook advertising techniques

Weintraub, Marty, 1959-

Format:

Books

Publication Date

2011

Excerpt:

Killer Facebook ads : master cutting-edge Facebook advertising techniques / Weintraub, Marty, 1959-

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Globalisation and advertising in emerging economies : Brazil, Russia, India and China

Ciochetto, Lynne.

Format:

Books

Publication Date

2011

Excerpt:

Advertising -- Economic aspects -- Case studies.

Available: Copies:

Crisis communications student workbook

Fearn-Banks, Kathleen.

Format:

Books

Publication Date

2010

Excerpt:

Advertising -- Case studies.

Available: Copies:

Ads to icons : how advertising succeeds in a multimedia age

Springer, Paul.

Format:

Books

Publication Date

2009

Excerpt:

Advertising campaigns -- Case studies.

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Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Strategic advertising management / Percy, Larry.

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Ethics in psychology and the mental health professions : standards and cases

Koocher, Gerald P.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html

Format:

Books

Publication Date

2008

Excerpt:

have contributed to its popularity, including hundreds of case studies that provide illustrative

Available: Copies:

Packaging : design successful packaging for specific customer groups

Stephenson, Keith.

Format:

Books

Publication Date

2007

Excerpt:

Packaging -- Design -- Case studies.

Available: Copies:

Smart start-ups : how entrepreneurs and corporations can profit by starting online communities

Silver, A. David (Aaron David), 1941-

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006036833.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html

Format:

Books

Publication Date

2007

Excerpt:

jars, kudos, and wireless carrier fees for their revenue sources. Using case studies of companies you

Available: Copies:

Design studies : theory and research in graphic design

Bennett, Audrey.

Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006000777.html
Table of contents http://swbplus.bsz-bw.de/bsz256899673inh.pdf
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0738/2006000777-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0722/2006000777-d.html
Cover http://swbplus.bsz-bw.de/bsz256899673cov.htm

Format:

Books

Publication Date

2006

Excerpt:

Design studies : theory and research in graphic design / Bennett, Audrey.

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Requirements analysis and system design

Maciaszek, Leszek.

Format:

Books

Publication Date

2005

Excerpt:

"The case studies and tutorials that will help you learn by example have been taken from the

Available: Copies:

Media ethics : cases and moral reasoning

Christians, Clifford G.

Format:

Books

Publication Date

2005

Excerpt:

"This market-leading text uses original case studies and commentaries about actual media

Available: Copies:

Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Excerpt:

Advertising.

Available: Copies:

EGO : the difference between telling and selling.

EGO (Firm)

Format:

Books

Publication Date

2003

Excerpt:

Advertising agencies -- United States -- Case studies.

Available: Copies:

Cases in e-commerce

Rayport, Jeffrey F.

Format:

Books

Publication Date

2002 2001

Excerpt:

Internet advertising -- Case studies.

Available: Copies:

Destination branding : creating the unique destination proposition

Morgan, Nigel.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html

Format:

Books

Publication Date

2002

Excerpt:

practitioners and academics international case studies, including Wales, Australia, New Zealand, Eastern Europe

Available: Copies:

Problem solved : a primer in design and communication

Johnson, Michael, 1964-

Format:

Books

Publication Date

2002

Excerpt:

informative guide brings together for the first time discussions and case studies that illustrate the working

Available: Copies:

Online branding

Drew, Keith.

Format:

Books

Publication Date

2002

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

Available: Copies:

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

advertising, marketing, publicity, and research. Case studies of successful brands that are now household

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Advanced communication skills for organisational success

Erasmus-Kritzinger, Lisel, 1967-

Format:

Books

Publication Date

2000

Excerpt:

stress -- 16. Interviews -- 17. Oral communication and listening skills -- 18. Case studies.

Available: Copies:

Creative company : how St. Luke's became "the ad agency to end all ad agencies"

Law, Andy, 1956-

Table of contents http://catdir.loc.gov/catdir/toc/onix06/99028937.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/99028937.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/99028937.html

Format:

Books

Publication Date

1999

Excerpt:

Advertising agencies -- Case studies.

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

's marketing plan. -- Case studies.

Available: Copies:

Nike culture : the sign of the swoosh

Goldman, Robert, 1949-

ebrary http://site.ebrary.com/id/10369665
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Google http://books.google.com/books?id=aCGTAAAAIAAJ
MyiLibrary http://www.myilibrary.com?id=255942
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Advertising -- Social aspects -- United States -- Case studies.

Available: Copies:

Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

Advertising -- Cross-cultural studies.

Available: Copies:

Cases in direct marketing

Brown, Herbert E.

Format:

Books

Publication Date

1996

Excerpt:

Advertising, Direct-mail -- Case studies.

Available: Copies:

Brands and branding in South Africa : key success stories. Volume 2.

Format:

Books

Publication Date

1994

Excerpt:

Advertising -- Brand name products -- South Africa -- Case studies.

Available: Copies:

Cases in advertising

Weilbacher, William M.

Format:

Books

Publication Date

1981

Excerpt:

Advertising -- United States -- Case studies.

Available: Copies:

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