byÂ
Olins, Wally, 1930-2014.
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
On brand / Olins, Wally, 1930-2014.
byÂ
Stopforth, Mike.
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
Brand name products -- Management.
byÂ
Haig, Matt
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Brand failures Haig, Matt
byÂ
Lindstrom, Martin
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Brand sense Lindstrom, Martin
byÂ
Wreden, Nick
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Profit brand Wreden, Nick
byÂ
Lindstrom, Martin
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Brand child Lindstrom, Martin
byÂ
Riezebos, Rik
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Brand management Riezebos, Rik
byÂ
Olins, Wally
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
On brand Olins, Wally
byÂ
Klopper, H. B., 1974-
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Brand management / Klopper, H. B., 1974-
byÂ
Dall'Olmo Riley, Francesca.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Brand management / Dall'Olmo Riley, Francesca.
byÂ
Aaker, David A.
Format:Â
Books
Publication DateÂ
2009 2000
Excerpt:Â
Brand name products -- Management.
byÂ
De Mesa, Alycia
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Brand avatar De Mesa, Alycia
byÂ
Aaker, David A., 1938-
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Brand leadership / Aaker, David A., 1938-
byÂ
Aaker, David A.
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
Brand Leadership Aaker, David A.
byÂ
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
Brand name products -- United States -- Management.
byÂ
De Chernatony, L. (Leslie)
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Brand management / De Chernatony, L. (Leslie)
byÂ
Benedict, Elsie, 1976-
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
Brand management. 1 / Benedict, Elsie, 1976-
byÂ
Oosthuizen, Thomas
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
The brand book Oosthuizen, Thomas
byÂ
Wheeler, Alina
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Designing brand identity Wheeler, Alina
byÂ
Ind, Nicholas
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Living the brand Ind, Nicholas
byÂ
Elliott, Richard, 1950-
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Strategic brand management / Elliott, Richard, 1950-
byÂ
Neumeier, Marty
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
The brand gap Neumeier, Marty
byÂ
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Designing brand experiences / Landa, Robin.
byÂ
Anholt, Simon
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Brand new justice Anholt, Simon
byÂ
Aaker, David A.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Brand portfolio strategy Aaker, David A.
byÂ
Moser, Mike
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
United we brand Moser, Mike
byÂ
Davis, Scott
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
Brand asset management Davis, Scott
byÂ
Knapp, Duane.E
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
The brand mindset Knapp, Duane.E
byÂ
Keller, Kevin Lane
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Strategic brand management Keller, Kevin Lane
byÂ
Kapferer, Jean-Noel
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
Strategic brand management Kapferer, Jean-Noel
byÂ
Upshaw, Lynn.B
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
Building brand identity Upshaw, Lynn.B
byÂ
Aaker, David A.
Format:Â
Books
Publication DateÂ
1991
Excerpt:Â
Managing brand equity Aaker, David A.
byÂ
Cant, Michael
Format:Â
Books
Publication DateÂ
2025
Excerpt:Â
International Brand management / Cant, Michael
byÂ
Chernev, Alexander, author
Format:Â
Books
Publication DateÂ
2020
Excerpt:Â
Strategic brand management / Chernev, Alexander, author
byÂ
Elliott, Richard H., author.
Format:Â
Books
Publication DateÂ
2018
Excerpt:Â
Strategic brand management / Elliott, Richard H., author.
byÂ
Elliott, Richard H., author.
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
Strategic brand management / Elliott, Richard H., author.
byÂ
Keller, Kevin Lane
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Strategic brand management Keller, Kevin Lane
byÂ
Veii, Vetarera.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Finskud, Lars.
Format:Â
Books
Publication DateÂ
2009 2003
Excerpt:Â
Developing winning brand strategies / Finskud, Lars.
byÂ
Eberl, Nikolaus.
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Brandovation : celebrating your brand / Eberl, Nikolaus.
byÂ
Boynton, Rachel
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Our brand is crisis Boynton, Rachel
byÂ
Milligan, Andy
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Brand it like Beckham Milligan, Andy
byÂ
Bedbury, Scott
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
A new brand world Bedbury, Scott
byÂ
Marconi, Joe
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
The brand marketing book Marconi, Joe
byÂ
Kapferer,Jeon-neol
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
[re]inventing the brand Kapferer,Jeon-neol
byÂ
O'Guinn, Thomas C., author.
Format:Â
Books
Publication DateÂ
2019
Excerpt:Â
Advertising and integrated brand promotion / O'Guinn, Thomas C., author.
byÂ
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
Advertising and integrated brand promotion / O'Guinn, Thomas C.
byÂ
O'Guinn, Thomas C.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Advertising and integrated brand promotion / O'Guinn, Thomas C.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Harvard business review on brand management.
byÂ
Independent Institute of Education. Vega School of Brand Leadership.
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
Brand strategy 3 : reading pack. Independent Institute of Education. Vega School of Brand
byÂ
Independent Institute of Education. Vega School of Brand Leadership.
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
Brand communication in context : reading pack. Independent Institute of Education. Vega School of
byÂ
Independent Institute of Education. Vega School of Brand Leadership.
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
Brand communication and leadership : reading pack. Independent Institute of Education. Vega School
byÂ
Independent Institute of Education. Vega School of Brand Leadership.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Brand and marketing management : reading pack. Independent Institute of Education. Vega School of
byÂ
Howson, Warren.
Format:Â
Manuscript
Publication DateÂ
2025 2024 2023 2022 2021
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Sizaliyo, Abigail.
Format:Â
Manuscript
Publication DateÂ
2009
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Cunningham, Nicole author.
Format:Â
Books
Publication DateÂ
2024
Excerpt:Â
Brand management : A South African Perspective/ Cunningham, Nicole author.
byÂ
Beverland, Michael, author.
Format:Â
Books
Publication DateÂ
2024
Excerpt:Â
Brand management : co-creating meaningful brands / Beverland, Michael, author.
byÂ
SCHEINBAUM, ANGELINE CLOSE.
Format:Â
Books
Publication DateÂ
2022
Excerpt:Â
ADVERTISING AND INTEGRATED BRAND PROMOTION. SCHEINBAUM, ANGELINE CLOSE.
byÂ
Cunningham, Nicole author.
Format:Â
Books
Publication DateÂ
2021
Excerpt:Â
Brand management : A South African Perspective/ Cunningham, Nicole author.
byÂ
Beverland, Michael, author.
Format:Â
Books
Publication DateÂ
2021
Excerpt:Â
Brand management : co-creating meaningful brands / Beverland, Michael, author.
byÂ
Sarkar, Christian, author.
Format:Â
Books
Publication DateÂ
2020
Excerpt:Â
Brand activism from purpose to action / Sarkar, Christian, author.
byÂ
Benedict, Elsie, 1976-
Format:Â
Books
Publication DateÂ
2018
Excerpt:Â
Getting started with brand management / Benedict, Elsie, 1976-
byÂ
Beverland, Michael, author.
Format:Â
Books
Publication DateÂ
2018
Excerpt:Â
Brand management : co-creating meaningful brands / Beverland, Michael, author.
byÂ
Lama, Ravin.
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
The brand book : Mauritius 2016 / Lama, Ravin.
byÂ
Sicard, Marie-Claude.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Brand revolution : rethinking brand identity / Sicard, Marie-Claude.
byÂ
Strydom, Esti.
Format:Â
Manuscript
Publication DateÂ
2012
Excerpt:Â
Social media and brand wareness / Strydom, Esti.
byÂ
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Brand management : Principles and Practices / Dutta, Kirti.
byÂ
Keller, Kevin Lane, 1956-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Strategic brand management : a European perspective / Keller, Kevin Lane, 1956-
byÂ
Cook, G. et al.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
How healthy is your brand? Cook, G. et al.
byÂ
Middleton, Simon.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Build a brand in 30 days / Middleton, Simon.
byÂ
Kitchen, Philip J.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Integrated brand marketing and measuring returns / Kitchen, Philip J.
byÂ
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Marketing communications : a brand narrative approach / Dahlén, Micael.
byÂ
Morley, Michael.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
The global corporate brand book / Morley, Michael.
byÂ
Heding, Tilde.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Brand management : research, theory and practice / Heding, Tilde.
byÂ
Bassoon, Chrisna.
Format:Â
Manuscript
Publication DateÂ
2009
Excerpt:Â
Should the Vega brand be trusted? / Bassoon, Chrisna.
byÂ
Schmitt, Bernd.
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
Handbook on brand and experience management / Schmitt, Bernd.
byÂ
Lucas, Gavin, 1975-
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Guerrilla advertising : unconventional brand communication / Lucas, Gavin, 1975-
byÂ
Wipperfürth, Alex.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Brand hijack : marketing without marketing / Wipperfürth, Alex.
byÂ
International Marketing Council of South Africa.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Brand South Africa : alive with possibilities. International Marketing Council of South Africa.
byÂ
Weinreich, Len
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
11 steps to brand heaven Weinreich, Len
byÂ
Semenik, Richard J.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
byÂ
Independent Institute of Education. Vega School of Brand Leadership.
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
Introduction to creative brand communication : reading pack. Independent Institute of Education
byÂ
Independent Institute of Education. Vega School of Brand Leadership.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Brand building principles and fundamentals : reading pack. Independent Institute of Education. Vega
byÂ
Light, Larry.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their
byÂ
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
The new strategic brand management : creating and sustaining brand equity long term / Kapferer
byÂ
Withers, Ian.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Withers, Neil Ian.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Leveraging customer service to build brand equity / Withers, Neil Ian.
byÂ
Britchford, Tarryn.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Kelley, Larry D., 1955-
Format:Â
Electronic Resources
Publication DateÂ
2015
Excerpt:Â
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
byÂ
Young, Alicia.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
The analysis of the Sophiatown brand development / Young, Alicia.
byÂ
Mootee, Idris, 1958-
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
60-minute brand strategist : the essential brand book for marketing professionals / Mootee, Idris
byÂ
Smith, Gordon V., 1937- author.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Trademark valuation : a tool for brand management / Smith, Gordon V., 1937- author.
byÂ
Riezebos, H. J., 1960-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Positioning the brand : an inside-out approach / Riezebos, H. J., 1960-
byÂ
Chevalier, Michel, 1943-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Luxury brand management : a world of priviledge / Chevalier, Michel, 1943-
byÂ
Loken, Barbara.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Brands and brand management : contemporary research perspectives / Loken, Barbara.
byÂ
Neal, William D. (William Douglas), 1943-
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
Value creation : the power of brand equity / Neal, William D. (William Douglas), 1943-
byÂ
Kaputa, Catherine, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
U R a brand : how smart people brand themselves for business success / Kaputa, Catherine, 1948-
byÂ
Van Dyk, Laetitia.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Transforming your employment brand : the ABSA experience / Van Dyk, Laetitia.
byÂ
Riezebos, H. J., 1960-
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Brand management : a theoretical and practical approach / Riezebos, H. J., 1960-
byÂ
Temporal, Paul.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Advanced brand management : from vision to valuation / Temporal, Paul.
byÂ
Breakenridge, Deirdre.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Cyberbranding : brand building in the digital economy / Breakenridge, Deirdre.
byÂ
Keightley, Cara Jayne.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
An investigation on you tube and brand partnerships / Keightley, Cara Jayne.
byÂ
Kapferer, Jean-Noël.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
(Re)inventing the brand : can top brands survive the new market realities? / Kapferer, Jean-Noël.
byÂ
Weinreich, Len.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.
byÂ
Govender, Levania.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Exploring the influence of brand aestethics on consumers' image of the Woolworths brand / Govender
byÂ
Davis, Nivenia.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Exploratory study determine how Mr Price used bloggers to produce branded content to build brand
byÂ
Matshitse, Naledi Ayanda.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and
byÂ
Rifkind, Daniel.
Format:Â
Manuscript
Publication DateÂ
2007
Excerpt:Â
Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as
byÂ
Airey, David.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Logo design love : a guide to creating iconic brand identities / Airey, David.
byÂ
Haywood, Roger, 1939-
Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Corporate reputation, the brand & the bottom line : powerful proven communication strategies
byÂ
Bedbury, Scott.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
A new brand world : 8 principles for achieving brand leadership in the 21st century / Bedbury
byÂ
Ries, Al.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc042/2003267314.html
Publisher description http://catdir.loc.gov/catdir/description/hc042/2003267314.html
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
The 22 immutable laws of branding : how to build a product or service into a world-class brand /
byÂ
Independent Institute of Education. Vega School of Brand Leadership.
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
Introduction to creative brand building communication : reading pack. Independent Institute of
byÂ
Independent Institute of Education. Vega School of Brand Leadership.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Word-of-mouth in brand building : reading pack. Independent Institute of Education. Vega School of
byÂ
Basson, Hanneke.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Kganyago, Kgabo.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Analysing how the EFF have built their brand in the last 4 years / Kganyago, Kgabo.
byÂ
Mashori, Letlhogonolo.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
The importance of internal communication within organisations towards building brand identity /
byÂ
Semenya, Kagiso.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Are international fashion retailers taking aim at Mr Price based brand equity? / Semenya, Kagiso.
byÂ
Gape, Kenaleone.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
An investigation of brand names as product names in the South African context / Gape, Kenaleone.
byÂ
Maw, Yan Aung.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Social media and best practice : the consumer-brand relationship / Maw, Yan Aung.
byÂ
Agar, Gareth.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
A study of brand memorability and engagement at the South African music festival Oppikoppi / Agar
byÂ
Megale, Busi.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
, within the framework of Aaker's brand identity model / Megale, Busi.
byÂ
Neuhoff Wessel, J. W.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Brand building in the poultry industry alchemy research project / Neuhoff Wessel, J. W.
byÂ
Nombanga, Thobile.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Brand identity : the evaluation of Shoprite brand's identity vs brand image / Nombanga, Thobile.
byÂ
Mudde, Storm.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic] / Mudde
byÂ
Nkosi, Mbalenhle.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
How the Motaung family values, built a successful sports brand / Nkosi, Mbalenhle.
byÂ
Cogan, Tatum.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Building strong brands through Action Research : a case study of the Humphry Baby brand / Cogan
byÂ
Fairlie, Emma-Jayne.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Eat in for four : how domestic heteronormativity informs the Woolworths food brand / Fairlie, Emma
byÂ
Hughes, Sarah-Jane.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels / Hughes, Sarah
byÂ
Schaffler, Vincent.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry /
byÂ
Mutezo, Tendai V.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
The employee influence on the brand equity of small service firms / Mutezo, Tendai V.
byÂ
Van Beeck, Rebecca Looringh.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
Brand space : exploring physical space for brand-building : an informed perspective / Van Beeck
byÂ
Van Aswegen, Este.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
Key success factors in building an independent fashion brand : a Cape Town perspective / Van
byÂ
Gunkel-Keuler, Leigh.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
South Africa's political economy : the brand state of our nation / Gunkel-Keuler, Leigh.
byÂ
Mpofu, Phila.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
The evolution of black branding and the death of brand loyalty / Mpofu, Phila.
byÂ
Theron, Candice.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
An analysis of how brand reputation affects female consumer choice of cigarette brands / Theron
byÂ
Hattersley, Rachelle.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
My little pony : brand loyalty through brand heritage and evolution / Hattersley, Rachelle.
byÂ
Present, Fidel.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
A study on the experiential exploration of the Birds Café brand / Present, Fidel.
byÂ
O'Brien, Kyle.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer
byÂ
Van der Merwe, Dominique.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
Singletrack : brand love in the SA mountain bike scene / Van der Merwe, Dominique.
byÂ
Abrahamse, Kaylie.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
Exploring the role of nostalgic brand communication in the Afrikaner market / Abrahamse, Kaylie.
byÂ
De Reuk, Chanel.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothing / De Reuk, Chanel.
byÂ
Basson, Jessica.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
In what way is the South African government's transformation policy affecting the Springbok brand? /
byÂ
Hellriegel, Candice.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
'Race', brand communications and South Africa : a critical review / Hellriegel, Candice.
byÂ
Tager, Shlomit.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
Suggested marketing strategy for the Bach Flower Remedies brand / Tager, Shlomit.
byÂ
Moloi, Zandile.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Mantshontsho, Mzukona Mzimasi.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
The effects of heritage, memory, and identity in brand South Africa / Mantshontsho, Mzukona Mzimasi.
byÂ
Gouws, Muriel.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
Rastafaranianism as a culture brand : is its brand image diluting the culture's value / Gouws
byÂ
Becker, Daniel Cameron.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
successful brand in the South African industry / Becker, Daniel Cameron.
byÂ
Japhet, Antoinette.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Carmichael, Valerie Charlei.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
An exploration of apparel as the key construct of the personal brand / Carmichael, Valerie Charlei.
byÂ
Steyn, Hayley Ann.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
Can corporate blogging be used as a tool to increase brand credibility / Steyn, Hayley Ann.
byÂ
Ritchie, Amanda Patricia.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
Do hair care brands over promise and under deliver? : a study of brand promises and women's
byÂ
Meadon, Darius.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty
byÂ
Mabalane, Dennis K.
Format:Â
Manuscript
Publication DateÂ
2007
Excerpt:Â
Is the positioning of Black Label beer brand still appropriate? / Mabalane, Dennis K.
byÂ
Bates, Laura.
Format:Â
Manuscript
Publication DateÂ
2007
Excerpt:Â
The perceptions of the brand voodoo within the South African youth market / Bates, Laura.
byÂ
Venter, Annelize.
Format:Â
Manuscript
Publication DateÂ
2007
Excerpt:Â
Brand leadership : the influence of MXit on teenagers / Venter, Annelize.
byÂ
Marsh, Leslie.
Format:Â
Manuscript
Publication DateÂ
2007
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Botes, Wayne.
Format:Â
Manuscript
Publication DateÂ
2007
Excerpt:Â
Should advertising agencies consider customisation as a tool for meeting clients brand needs? /
byÂ
Mwamwetta, Monna.
Format:Â
Manuscript
Publication DateÂ
2007
Excerpt:Â
Multicultural brand communication : a look at the South African 'diamond' markets / Mwamwetta
byÂ
Vaglietti, Daniela.
Format:Â
Manuscript
Publication DateÂ
2006
Excerpt:Â
The relationship between loyalty programmes and the customer perception of the brand / Vaglietti
byÂ
Jarvis, Libby.
Format:Â
Manuscript
Publication DateÂ
2005
Excerpt:Â
The personal brand identity of women based on the perception of their clothing / Jarvis, Libby.
byÂ
Krom, Lance.
Format:Â
Manuscript
Publication DateÂ
2005
Excerpt:Â
A Moyo case study : identifying key activities which drive a positive brand image / Krom, Lance.
byÂ
Meltz, Darren.
Format:Â
Manuscript
Publication DateÂ
2005
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Human, Ernest.
Format:Â
Manuscript
Publication DateÂ
2025 2024 2023 2022 2021
Excerpt:Â
The effect of web design on brand building according to the brand identity model / Human, Ernest.
byÂ
Smit, Kristoff.
Format:Â
Manuscript
Publication DateÂ
2025 2024 2023 2022 2021
Excerpt:Â
Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers /
byÂ
Sethole, Mahlatsi.
Format:Â
Manuscript
Publication DateÂ
2025 2024 2023 2022 2021
Excerpt:Â
perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework / Sethole
byÂ
Botha, Levina J.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Social media, brand image and Statistics South Africa : an exploration of Twitter's role in
byÂ
Allen, Jessica.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
An investigation into the current usage of brand equity models in the South African animal feed
byÂ
Heyn, Charlotte.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
to the growth shown from 2007, through the impact of its identity and image on brand equity / Heyn
byÂ
Nyembe, Jacqueline.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Sauer, Nicole.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
What public perceptions exist, and how they differ to the intended message (brand image vs brand
byÂ
Bouwer, Franscoe Carel.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in
byÂ
Briedenhann, Chantel.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
De Freitas, Joao.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
To what extend does brand value and equity play a role in consumer perception in the context of
byÂ
Breganski, Carla.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour /
byÂ
Diale, Mathabo.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Exploratory study to determine how digital brand strategy is an essential tool for brand building
byÂ
Mdluli, Mbali Sharon.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Laher, Zaheer.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Analysis Orlando Pirates Football Club make use of social media in building their brand equity /
byÂ
Van Breda, Demi Lauren.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Is brand South Africa creating a positive rainbow nation for our millennials / Van Breda, Demi
byÂ
Di Bartolo, Marianna
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
brand equity in a South African sportswear industry context / Di Bartolo, Marianna
byÂ
Pieterse, Josslyn.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered
byÂ
Nxumalo, Lungile Zenda.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya
byÂ
Rankhododo, Tondani.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Examining digital communication platforms in creating brand equity in the South African
byÂ
Phogole, Karabo.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
To evaluate the effects (positive or negative) that user focused websites designs can have on brand
byÂ
Sanasy, Asesha.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal
byÂ
Skhosana, Nkosinathi.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Henderson, Kent Blake.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Evaluate the effect on brand equity when rebranding the corporate visual identity of sports
byÂ
Oudshoorn, Nomathamsanqa.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
To explore the relationship between employee perceptions and brand equity : case study Mondelez
byÂ
Bickel, Julia.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
adoption of companion dogs through effective brand marketing strategy / Bickel, Julia.
byÂ
Bianca, Marguerite
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
bloggers on brand perception within the South African context/ Bianca, Marguerite
byÂ
Koch, Terrence.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in
byÂ
Dunn, Emanuela Enrica Samara.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Rodriques, Shannon.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Kola, Kagiso.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Will the current brand management model that have sustained companies in the last decade be
byÂ
Markram, Janine.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
how they influence original brand reputation within a South African context / Markram, Janine.
byÂ
Carstens, Georgia Emma.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
how these consumers remain loyal to the brand despite the brand's practice of animal testing /
byÂ
Mostert, Marike.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
To establish how brand loyalty can be created and sustained within South African online stores
byÂ
Maritz, Stefan.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
work to create brand awareness among Generation Y consumers in Cape Town / Maritz, Stefan.
byÂ
Christians, Kelly.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand
byÂ
De Klerk, Chelsea Dee.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
An analysis of the evolving implementation of social media in positioning a brand campaign : case
byÂ
Sineke, Natalie.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's
byÂ
Van Zyl, Lezje Eulize.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand / Van Zyl
byÂ
Mona, Azola.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case
byÂ
Jordan, Dianne.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand
byÂ
Shier, James.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
The value of being authentic : a qualitative study of the effects of brand authenticity on
byÂ
Stokes, Kimbal.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
to the news brand identities of a traditional news provider as compared to a new media news provicer /
byÂ
Arendse, Melody.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South
byÂ
Fairfax, Jessica.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of
byÂ
Keefer, Amelia.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management
byÂ
Msimango, Nompumelelo.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand
byÂ
Olmesdahl, Christel.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
protect their brand and enforce debranding tactics, against tribes unsuited for the brand / Olmesdahl
byÂ
Eaton, Samantha.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
Reputation management and brand equity in public high schools within the Gauteng province : an
byÂ
Fourie, Jan-Hendrick.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
Critical success factors for Cape Town based rock bands to build a brand identity and create value /
byÂ
Goddard, Roxy.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand
byÂ
Fockema, Ronel
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
An investigation on establishing and developing a new brand within the South African jewellery
byÂ
Meeser, Kyle.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industry /
byÂ
Harrison, Jacqueline.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a
byÂ
Ramahotswa, Tracy-Lee.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand /
byÂ
Carpenter, Emma Jane.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Dane, Shannon.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion /
byÂ
Fanton, Aimee Ilona.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
brands and their consumers : an analysis of what benefits and positive impact the registation of brand
byÂ
Smith, Laverne.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
The student as person brand : the extent to which Crawford College Sandton shape its students
byÂ
Maohapeloa, Joshuoa Pulumo.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
The effect of a human centered design philosophy on brand loyalty withing the automotive industry
byÂ
O'Brien, Kyle.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy
byÂ
Ninaber, Ann.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
employment agendas to find like-minded employees to fit the employer's brand identity / Ninaber, Ann.
byÂ
Metele, Chwayita.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
endorsements, in their brand communications strategies when marketing to black female South African consumers /
byÂ
Van Eck, Jaco.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
Hot Sauce as niche product category : building cult following in Cape Town based on brand
byÂ
Deane, Alistair.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
David and Goliath : a study of the South African domestic airline business from a brand health
byÂ
Tavleieva, Tsvitana.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among
byÂ
Giuricich, Gabriella.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
Wear your brand : a study on co-branding and brand associations in the fashion industry / Giuricich
byÂ
Brown, Chloe Tara.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through
byÂ
Clarke, Savanna.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
franchise giants & perceptions of brand health of Kauai / Clarke, Savanna.
byÂ
Molwantwa, Ofentse Sandra.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
black female middle class of South Africa will go to align their brand identity with the brand identity
byÂ
Seabe, Kgomotso.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
The inner circle of outsiders : an explorative study of the tensions that exist between brand
byÂ
Bhoola, Chetna.
Format:Â
Manuscript
Publication DateÂ
2013
Excerpt:Â
brand engagement as a fundamental brand building principle / Bhoola, Chetna.
byÂ
Basson, Lisa.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
Insights and exploration into brand valuation and brand metrics : a practical approach to solving
byÂ
Woolf, Sara.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
Applying a global brand strategy is relevant to Africa : a discourse in global branding and an
byÂ
Hiestermann, Kerry.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Johnson, Erica.
Format:Â
Manuscript
Publication DateÂ
2008
Excerpt:Â
commercial bank brand, using ABSA micro interprise finance as a primary study / Johnson, Erica.
byÂ
Musoni, Angel.
Format:Â
Manuscript
Publication DateÂ
2007
Excerpt:Â
A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in
byÂ
Klayton, Angela.
Format:Â
Manuscript
Publication DateÂ
2007
Excerpt:Â
Does the construct of cities individual branding (brand image) impact on the building of a
byÂ
Madisakwane, Katlego.
Format:Â
Manuscript
Publication DateÂ
2007
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Swanepoel, Clayton.
Format:Â
Manuscript
Publication DateÂ
2007
Excerpt:Â
Independent Institute of Education. Vega School of Brand Leadership.
byÂ
Grobler, Huibri.
Format:Â
Manuscript
Publication DateÂ
2007
Excerpt:Â
Tanzanian sub-brands as valuable attribute and stepping stones for future growth within the brand /
byÂ
Loate, Viola.
Format:Â
Manuscript
Publication DateÂ
2006
Excerpt:Â
An exploratory study to ascertain if a competitive brand's repositioning is expected to influence
byÂ
Wells, Debra-Anne.
Format:Â
Manuscript
Publication DateÂ
2006
Excerpt:Â
Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers
byÂ
Geldenhuys, Michelle.
Format:Â
Manuscript
Publication DateÂ
2006
Excerpt:Â
Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and
byÂ
Bonus, Michael.
Format:Â
Manuscript
Publication DateÂ
2005
Excerpt:Â
Building brand equity : has stereotyping of black women in advertising helped build brand equity in
byÂ
Jones, Samantha.
Format:Â
Manuscript
Publication DateÂ
2005
Excerpt:Â
An investigation into the effectiveness of the Proudly South African brand in relation to consumer
byÂ
Mjoli, Vuyo.
Format:Â
Manuscript
Publication DateÂ
2025 2024 2023 2022 2021
Excerpt:Â
Understanding brand equity in the South African retail fashion industry : a study on the South
byÂ
Posholi, Lintle.
Format:Â
Manuscript
Publication DateÂ
2025 2024 2023 2022 2021
Excerpt:Â
monarchy as a healthy brand? / Posholi, Lintle.
byÂ
Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374
Format:Â
Books
Publication DateÂ
2025
Excerpt:Â
Digital branding : how to successfully build and measure a brand online / Rowles, Daniel author
byÂ
Rodriguez, Miri, author.
Format:Â
Books
Publication DateÂ
2023
Excerpt:Â
Brand storytelling : put customers at the heart of your brand story / Rodriguez, Miri, author.
byÂ
Kall, Jacek VerfasserIn.
Format:Â
Books
Publication DateÂ
2022
Excerpt:Â
Brand metrics measuring brand efficacy along the customer journey Kall, Jacek VerfasserIn.
byÂ
Qwelane, Muntu J.
Format:Â
Manuscript
Publication DateÂ
2022
Excerpt:Â
An investigation of how contemporary South African fashion designers communicate creative brand
byÂ
Soechtig, Steven G., author.
Format:Â
Books
Publication DateÂ
2022
Excerpt:Â
Make your brand matter : experience-driven solutions to capture customers and keep them loyal /
byÂ
Woker, Samantha.
Format:Â
Manuscript
Publication DateÂ
2021
Excerpt:Â
The role of brand purpose in talent acquisition : an exploration of best practices in South Africa /
byÂ
Dziba, Khangelani.
Format:Â
Manuscript
Publication DateÂ
2021
Excerpt:Â
Queer marginality and planning for brand resonance : a qualitative critique of the South African
byÂ
Belling Cameron, Keith
Format:Â
Books
Publication DateÂ
2020
Excerpt:Â
Media channel planning perspectives and frameworks Towards an integrated brand communication. /
byÂ
Gibson-Van Der Walt, Kim
Format:Â
Manuscript
Publication DateÂ
2020
Excerpt:Â
Design matters : a brand, its personality and the workspace / Gibson-Van Der Walt, Kim
byÂ
Gibson-van der Walt
Format:Â
Books
Publication DateÂ
2020
Excerpt:Â
Design matters a brand, its personality and the workspace. / Gibson-van der Walt
byÂ
Keller, Kevin Lane, 1956- author.
Format:Â
Books
Publication DateÂ
2020
Excerpt:Â
Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane
byÂ
Cressy, Anastacia
Format:Â
Manuscript
Publication DateÂ
2018
Excerpt:Â
An exploration of consumer tribes and their role in strategic brand communication / Cressy
byÂ
Robertson, Graham, author.
Format:Â
Books
Publication DateÂ
2018
Excerpt:Â
Beloved brands : playbook for how to build a brand your consumers will love / Robertson, Graham
byÂ
Gilliers, Christine
Format:Â
Manuscript
Publication DateÂ
2017
Excerpt:Â
brand gender with regards to brand image of equestrian clothing brands / Gilliers, Christine
byÂ
Crabtree, Amy-Sue
Format:Â
Manuscript
Publication DateÂ
2017
Excerpt:Â
The impact of brand presence at music festivals a consumer perspective on what works and what
byÂ
Hunn, Kendra
Format:Â
Manuscript
Publication DateÂ
2017
Excerpt:Â
Setting sights on building a strong brand key insights from the South African gin trend a case
byÂ
Hartzer, Tegan
Format:Â
Manuscript
Publication DateÂ
2017
Excerpt:Â
How customer service impacts brand loyalty in the Durban privately owned restaurant industry /
byÂ
Ochler, Charl
Format:Â
Manuscript
Publication DateÂ
2017
Excerpt:Â
Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and
byÂ
Scholtz, Shannon Marcelle.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
University of Cape Town (UCT) as a brand / Scholtz, Shannon Marcelle.
byÂ
Stopford, Chad.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Does the colour of the beer bottle influence South African consumers' perception of the brand?/
byÂ
Strumpman, Emma.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
ethical and trendy brand on consumption patterns of mainstream South African youth / Strumpman, Emma.
byÂ
Gaffoor, Shaakir.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users /
byÂ
Tonkin, Madison
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
A research study to determine required brand building aspects in Cape Town's cosmetics industry
byÂ
Berchowitz, David.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
values and brand identity amongst employees of different organisations / Berchowitz, David.
byÂ
Cunningham, Ashleigh
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
To investigate the manner in which the sports brand Nike utilises brand narrative to create brand
byÂ
Kampmann, Beatrice.
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
Leveraging thought leadership through social media to build brand equity for fitness brands /
byÂ
Basson, Haneke
Format:Â
Manuscript
Publication DateÂ
2016
Excerpt:Â
African consumer's brand perceptions / Basson, Haneke
byÂ
Slade, Catharine, author.
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
Creating a brand identity : a guide for designers / Slade, Catharine, author.
byÂ
Sayce, Chloe'.
Format:Â
Computer file
Publication DateÂ
2015
Excerpt:Â
The effects of rebranding the celebrity brand, using Miley Cyrus as a case study / Sayce, Chloe'.
byÂ
Schindler, Jessica Lea.
Format:Â
Computer file
Publication DateÂ
2015
Excerpt:Â
To compare the intended brand identity and the perceived and experienced brand image of South
byÂ
Makhuza, Ponatshego.
Format:Â
Computer file
Publication DateÂ
2015
Excerpt:Â
Music and its relevance to brand personality amongst the female youth market / Makhuza, Ponatshego.
byÂ
Motloutsi, Tshianeo.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
brand amongst the selected group of Telkom SA customers? / Motloutsi, Tshianeo.
byÂ
Munyuki, Karabo.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
perceived brand perception on Mmusi Maimane from May 2014-June 2015 / Munyuki, Karabo.
byÂ
Perrey, Jesko, author.
Format:Â
Regular print
Publication DateÂ
2015
Excerpt:Â
Power brands : measuring, making, and managing brand success / Perrey, Jesko, author.
byÂ
Nteso, Refiloe Cindy.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand
byÂ
Frankel, Susan.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Brand building in the NPO sector : to build or not to build? / Frankel, Susan.
byÂ
Ntshiqa, Asanda.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
The effects of representation of xenophobia on the Sowetan newspaper brand / Ntshiqa, Asanda.
byÂ
Barnard, Wilhemina.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Creating shared value and brand sustainability : a South African advertising industry analysis /
byÂ
Stevens, Margaux Anne.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
programme against brand identity / Stevens, Margaux Anne.
byÂ
Madiba, Mfundo.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
A study on why a person brand becomes more popular after ... / Madiba, Mfundo.
byÂ
Mjali, Sinqobile.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
The study aims to explore how Pep Clothing uses brand associations to position itself within the
byÂ
Sineke, Natalie.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's
byÂ
Harries, V.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
The role of organisational culture in building a differentiated brand : an exploration of Virgin
byÂ
Nhlapo, Kwandisiwe.
Format:Â
Manuscript
Publication DateÂ
2015
Excerpt:Â
Brand longevity in South African music industry : a case study of Idols South Africa since its
byÂ
Pasiya, Malwande.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
Brand influences on gender roles in home and child care / Pasiya, Malwande.
byÂ
Kodisang, Lebogang.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
Could the black diamond spending culture have an impact on a brand's health? / Kodisang, Lebogang.
byÂ
Rees, Rhiannon.
Format:Â
Manuscript
Publication DateÂ
2014
Excerpt:Â
The impact of a city brand on the perceptions of its creative sector / Rees, Rhiannon.
byÂ
Burd, Barry author.
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
Java programming for Android developers for dummies : a Wiley brand / Burd, Barry author.
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