by
Kardes, Frank R.
Format:
Books
Publication Date
2011
Excerpt:
Consumer behavior : science and practice / Kardes, Frank R.
by
Fennis, Bob Michaël, 1968-
Format:
Books
Publication Date
2010
Excerpt:
advanced summary of the host of psychological processes that influence advertising effectiveness."Frank R
by
Stec, Astrid M.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-d.html
Format:
Books
Publication Date
1999
Excerpt:
applied to education / Anita Woolfolk Hoy -- Ch. 5. Psychology applied to consumer behavior / Frank R