Search Results for Marketing / South Africa.

Shopper marketing in South Africa

Marketing management in South Africa

Marketing management in South Africa

Marketing in South Africa : cases and concepts

Marketing in South Africa : cases and concepts

From witblits to vuvuzelas : marketing in the new South Africa

The new marketing : building strong marketing strategies in South Africa today

Marketing in South Africa : decision analysis, theory, and practice

Marketing in South Africa : consumer landscape : concepts and cases

Made in South Africa a study of the Proudly South African marketing campaign

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.

Brand South Africa : alive with possibilities.

The encyclopaedia of brands and branding in South Africa.

The SA journal of marketing and sales.

Black diamond unearthing South Africa's new black middle class.

Brands and branding in South Africa : key success stories.

Digital marketing : a South African perspective

International marketing : a South African perspective

Brand management : A South African Perspective

Marketing

Marketing management : a South African perspective

The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Minds

Toursim: a South African perspective

E-commerce in South Africa

Event management : a professional and developmental approach

Services marketing : a contemporary approach

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

Brand management : A South African Perspective

Marketing management : a South African perspective

Principles of sport management

Applied strategic marketing

Essentials of marketing

Toursim: a South African perspective

The nuts 'n bolts of media planning : a comprehensive industry guide

Marketing in Africa

Marketing management basics

Introduction to marketing : a South African perspective

Services marketing : a contemporary approach

Connect : writing for online audiences

Directional / strategic marketing planning

The nuts 'n bolts of media planning : a comprehensive industry guide

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Marketing management : a South African perspective

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Contemporary cases in southern African marketing

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Principles of marketing : global and southern African perspectives

e-Marketing in the South African context

The importane of technology in traditional and online travel agencies in South Africa

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Branding in Ponzi Investment Scheme

The effects of rebranding the celebrity brand, using Miley Cyrus as a case study

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Saving South Africa's youth : building socially responsible brands in financial ...

An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

To like or not to like : an exploration of how South African brands use social media

The effects of representation of xenophobia on the Sowetan newspaper brand

Creating shared value and brand sustainability : a South African advertising industry analysis

The analysis of the Sophiatown brand development

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Kasinomics : African informal economies and the people who inhabit them

The annual 2013/14 : advertising, media, marketing and branding

Does crime deter local tourists from visiting Johannesburg?

The use of gamification as a marketing communication tool to engage with South African millenials

The effects of the rapidly internationalising South African fashion industry

How clothing colour affects personal brand communiction and perception

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Could the black diamond spending culture have an impact on a brand's health?

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

A smokers choice : exploring the relationship between South African students and their cigarette brands

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Essentials of marketing

Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

The art of branding : a cross-country comparative study of two contemporary art galleries

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Applied strategic marketing

Event management : putting theory into practice : a South African approach

Superbrands : an insight into many of South Africa's strongest brands. Volume 4

The annual 2011/12 : advertising, media, marketing and branding

The annual 2012/13 : advertising, media, marketing and branding.

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Fashion factory : manufactoring desire

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Exploring of the use of design thinking by Cape Town based organisations

Red Bull's "Superman Seat Grab" over the South African energy drink market

E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term success

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

The nuts 'n bolts of media planning : a comprehensive industry guide

The annual 2010/11 : advertising, media, marketing and branding

A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durban

Implications of the Consumer Protection Act for the South African cosmetics industry

An exploration of branding within the Durban underground music industry

An explorative study of the narrative theme of advertising in private banking

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

Marketing research

From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

33rd Loeries annual

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Five roads to freedom from apartheid to the World Cup

Essentials of marketing

The annual 2009/10 : advertising, media, marketing and branding

The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensberg

Event management : putting theory into practice : a South African approach

Integrated marketing communication : a contemporary approach

Marketing the same difference : cultural and language dichotomy in advertising

The 32nd Loeries annual

Principles of marketing : global and southern African perspectives

Applied strategic marketing

Club or sponsor : who is the true beneficiary in football with regards to sponsorship deals?

How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?

The 31st annual Loerie Awards : feed your ego

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands online

Services marketing : a contemporary approach

Doing business digitally : eight steps to online success

The annual 2008 : advertising, media, marketing and branding

Media, marketing and advertising directory 2008

Contemporary cases in southern African marketing