Search Results for Online Marketing

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Cover image for Manager's guide to online marketing
Manager's guide to online marketing
by 
Weaver, Jason D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Manager's guide to online marketing / Weaver, Jason D.
Available: Copies:
Cover image for Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.
Available: Copies:
Cover image for Online marketing : a user's manual
Online marketing : a user's manual
by 
Newlands, Murray.
Format: 
Books
Publication Date 
2011
Excerpt: 
Online marketing : a user's manual / Newlands, Murray.
Available: Copies:
Cover image for Online marketing : a customer-led approach
Online marketing : a customer-led approach
by 
Gay, Richard.
Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
Online marketing : a customer-led approach / Gay, Richard.
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Cover image for Internet marketing : readings and online resources
Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing : readings and online resources / Richardson, Paul, 1962-
Available: Copies:
Cover image for Internet marketing : integrating online and offline strategies
Internet marketing : integrating online and offline strategies
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.
Available: Copies:
Cover image for EMarketing : the essential guide to online marketing
EMarketing : the essential guide to online marketing
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2009
Excerpt: 
EMarketing : the essential guide to online marketing / Stokes, Rob (eMarketing specialist)
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Cover image for EMarketing : the essential guide to online marketing
EMarketing : the essential guide to online marketing
EMarketing : the essential guide to online marketing
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2008
Excerpt: 
EMarketing : the essential guide to online marketing / Stokes, Rob (eMarketing specialist)
Available: Copies:
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey
Available: Copies:
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R
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Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy
Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy
Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy
by 
Sakutukwa, Anesu.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Rise of the social media influencers : an investigation into the emergence of online super
Available: Copies:
Cover image for The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective
The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective
The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective
by 
Bester, Karle Marcell.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The art of online art marketing : consumer dynamics in online art purchasing : a South African
Available: Copies:
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
Format: 
Books
Publication Date 
2015
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman author.
Format: 
Books
Publication Date 
2013
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications
Available: Copies:
Cover image for Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
by 
Lewis, Mike, 1975-
Format: 
Books
Publication Date 
2013
Excerpt: 
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an
Available: Copies:
Cover image for The small business online marketing handbook : converting online conversations to offline sales
The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg
Format: 
Books
Publication Date 
2013
Excerpt: 
The small business online marketing handbook : converting online conversations to offline sales /
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Cover image for Marketing in the age of Google : your online strategy IS your business strategy
Marketing in the age of Google : your online strategy IS your business strategy
by 
Fox, Vanessa, 1972-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing in the age of Google : your online strategy IS your business strategy / Fox, Vanessa
Available: Copies:
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
Cover image for Get up to speed with online marketing : how to use websites, blogs, social networking and much more
Get up to speed with online marketing : how to use websites, blogs, social networking and much more
by 
Reed, Jon, 1971-
Format: 
Books
Publication Date 
2011
Excerpt: 
Get up to speed with online marketing : how to use websites, blogs, social networking and much more /
Available: Copies:
Cover image for Marketing communications : integrating offline and online with social media
Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul
Available: Copies:
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
Implementing word of mouth marketing : online strategies to identify influencers, craft stories
Available: Copies:
Cover image for Green marketing perceptions and opinions : an online multiple comparative company case study of communication strategies
Green marketing perceptions and opinions : an online multiple comparative company case study of communication strategies
by 
Troup, Nicola J.
Format: 
Books
Publication Date 
2010
Excerpt: 
Green marketing perceptions and opinions : an online multiple comparative company case study of
Available: Copies:
Cover image for On target marketing in mobile devices online with smartphones and netbooks
On target marketing in mobile devices online with smartphones and netbooks
by 
Wessén, Fredrik.
Format: 
Books
Publication Date 
2010
Excerpt: 
On target marketing in mobile devices online with smartphones and netbooks Wessén, Fredrik.
Available: Copies:
Cover image for Turn clicks into customers : proven marketing techniques for converting online traffic into revenue
Turn clicks into customers : proven marketing techniques for converting online traffic into revenue
by 
Forrester, Duane.
Format: 
Books
Publication Date 
2010
Excerpt: 
Turn clicks into customers : proven marketing techniques for converting online traffic into revenue /
Available: Copies:
Cover image for Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Secrets of social media marketing : how to use online conversations and customer communities to
Available: Copies:
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing
Available: Copies:
Cover image for Marketing and e-commerce : the online legal environment
Marketing and e-commerce : the online legal environment
by 
Miller, Roger LeRoy.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001035512-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001035512-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001035512-t.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing and e-commerce : the online legal environment / Miller, Roger LeRoy.
Available: Copies:
Cover image for Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
by 
Benun, Ilise, 1961-
Format: 
Books
Publication Date 
2001
Excerpt: 
Self-promotion online : marketing your creative services using web sites, e-mail, and digital
Available: Copies:
Cover image for Digital branding : how to successfully build and measure a brand online
Digital branding : how to successfully build and measure a brand online
by 
Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374
Format: 
Books
Publication Date 
2025
Excerpt: 
Digital branding : how to successfully build and measure a brand online / Rowles, Daniel author
Available: Copies:
Cover image for Social media marketing for Small Businesses
Social media marketing for Small Businesses
Social media marketing for Small Businesses
by 
Rudansky-Kloppers, S
Format: 
Books
Publication Date 
2025
Excerpt: 
Social media marketing for Small Businesses/ Rudansky-Kloppers, S
Available: Copies:
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
Cover image for Digital analytics for marketing
Digital analytics for marketing
by 
Sponder, Marshall, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital analytics for marketing / Sponder, Marshall, author.
Available: Copies:
Cover image for E-commerce in South Africa
E-commerce in South Africa
E-commerce in South Africa
by 
Budree, Adheesh author.
Format: 
Books
Publication Date 
2023 2018
Excerpt: 
Internet marketing.
Available: Copies:
Cover image for DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
by 
Zahay, D
Format: 
Books
Publication Date 
2023
Excerpt: 
DIGITAL MARKETING FOUNDATIONS AND STRATEGY. Zahay, D
Available: Copies:
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne
Available: Copies:
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.
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Cover image for The SAGE handbook of digital marketing
The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.
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Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Branding (Marketing)
Available: Copies:
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide
Available: Copies:
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
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Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
Cover image for Marketing research : using analytics to develop market insights
Marketing research : using analytics to develop market insights
by 
McDaniel, Carl, Jr., 1941- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.
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Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing.
Available: Copies:
Cover image for Crafting and executing strategy : the quest for competitive advantage: concepts and cases
Crafting and executing strategy : the quest for competitive advantage: concepts and cases
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Strength to Fight Off Aggressive Rivals? -- Walmart's Expansion into Specialty Online Retailing -- Amazon
Available: Copies:
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video
Available: Copies:
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
The content marketing handbook : how to double the results of your marketing campaigns / Bly
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Cover image for Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Global marketing & advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943
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Cover image for Digital marketing : strategic planning & integration
Digital marketing : strategic planning & integration
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital marketing : strategic planning & integration / Hanlon, Annmarie, author.
Available: Copies:
Cover image for Consumer behaviour.
Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
international consumer behaviour in action, and provides open access online resources to encourage student
Available: Copies:
Cover image for Social media marketing
Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2019 2017
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services
Available: Copies:
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
Cover image for E-commerce : business, technology, society
E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing.
Available: Copies:
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.
Available: Copies:
Cover image for Connect : writing for online audiences
Connect : writing for online audiences
Connect : writing for online audiences
by 
Pritchard, Maritha, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Connect : writing for online audiences / Pritchard, Maritha, editor.
Available: Copies:
Cover image for Social media marketing : a strategic approach
Social media marketing : a strategic approach
by 
Barker, Melissa S., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Social media marketing : a strategic approach / Barker, Melissa S., author.
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Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip, author.
Available: Copies:
Cover image for The impact of technology on branding
The impact of technology on branding
The impact of technology on branding
by 
Myers, Brady Hudson.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Online Marketing
Available: Copies:
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
Available: Copies:
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
students, as well as researchers and lecturers in social psychology, marketing, and communications. It is
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
Cover image for Marketing : an introduction
Marketing : an introduction
by 
Armstrong, Gary (Gary M.), author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing : an introduction / Armstrong, Gary (Gary M.), author.
Available: Copies:
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Marketing.
Available: Copies:
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
Cover image for The importane of technology in traditional and online travel agencies in South Africa
The importane of technology in traditional and online travel agencies in South Africa
The importane of technology in traditional and online travel agencies in South Africa
by 
Nayer, Priya.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The importane of technology in traditional and online travel agencies in South Africa / Nayer
Available: Copies:
Cover image for Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
as relationship marketing, database marketing or key account management, the book is equally valuable
Available: Copies:
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
Cover image for Global marketing
Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Global marketing / Keegan, Warren J. author.
Available: Copies:
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media marketing : theories & applications / Dahl, Stephan, author.
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Principles of marketing / Kotler, Philip (Philip J.), 1931-
Available: Copies:
Cover image for Social media explained : untangling the world's most misunderstood business trend
Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
Online social networks.
Available: Copies:
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: 
Books
Publication Date 
2014
Excerpt: 
Branding (Marketing)
Available: Copies:
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
The best digital marketing campaigns in the world II / Ryan, Damian, author.
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Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
Cover image for Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.
Available: Copies:
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
Cover image for The photographer's MBA : everything you need to know for your photography business
The photographer's MBA : everything you need to know for your photography business
by 
Cincotta, Sal.
Format: 
Books
Publication Date 
2013
Excerpt: 
occasionally frustrating territories of business, marketing, pricing, and contracts. In this book, you will
Available: Copies:
Cover image for Distribution management
Distribution management
by 
Wiid, Jan.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing channels -- Management.
Available: Copies:
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
Communication in marketing.
Available: Copies:
Cover image for Internet marketing for entrepreneurs : using Web strategy for business success
Internet marketing for entrepreneurs : using Web strategy for business success
by 
Houston, Jonathan.
Format: 
Books
Publication Date 
2013
Excerpt: 
Internet marketing for entrepreneurs : using Web strategy for business success / Houston, Jonathan.
Available: Copies:
Cover image for Corporate communication
Corporate communication
by 
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing and Distribution at Coors -- Management-Labor Relations at Coors -- Nationwide Boycott -- Federal
Available: Copies:
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Communication in marketing.
Available: Copies:
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Mobile marketing : an hour a day / Pasqua, Rachel.
Available: Copies:
Cover image for Fashion entrepreneur : starting your own fashion business
Fashion entrepreneur : starting your own fashion business
by 
Burke, Sandra.
Format: 
Books
Publication Date 
2013
Excerpt: 
production cycle -- Sources of finance -- Small business accounts -- Project management skills -- Online
Available: Copies:
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
.Trick or Treat? An Examination of Marketing Relationships in a Nondeceptive Counterfeit Market / Michael
Available: Copies:
Cover image for Marketing Research.
Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing Research. McDaniel, Carl, Jr., 1941-
Available: Copies:
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Online social networks.
Available: Copies:
Cover image for Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing / Kotler, Philip, 1931-
Available: Copies:
Cover image for On message : precision communication for the digital age
On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
Online social networks.
Available: Copies:
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing strategy : the thinking involved / Hill, Mark E., 1957-
Available: Copies:
Cover image for Health and medical public relations
Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
officer, press relations manager -- Publicist, promotions, photo opportunities -- Online and social media
Available: Copies:
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-
Available: Copies:
Cover image for Social media marketing all-in-one for dummies.
Social media marketing all-in-one for dummies.
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social media marketing all-in-one for dummies. Zimmerman, Jan.
Available: Copies:
Cover image for Google+ marketing for dummies
Google+ marketing for dummies
by 
Stay, Jesse.
Format: 
Books
Publication Date 
2013
Excerpt: 
Google+ marketing for dummies / Stay, Jesse.
Available: Copies:
Cover image for The handbook of journal publishing
The handbook of journal publishing
by 
Morris, Sally, 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
professionals, covering all aspects of journal publishing, both online and in print. Changes in recent years in
Available: Copies:
Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2013
Excerpt: 
International consumer behavior in the 21st century : impact on marketing strategy development /
Available: Copies:
Cover image for Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
by 
Makhanya, Nomfundo.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
Cover image for E-business
E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
-Mail Technologies -- E-Business Revenue Models -- Selling to Consumers Online -- Selling to Businesses Online
Available: Copies:
Cover image for Engagement marketing : how small business wins in a socially connected world
Engagement marketing : how small business wins in a socially connected world
by 
Goodman, Gail F., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
Engagement marketing : how small business wins in a socially connected world / Goodman, Gail F
Available: Copies:
Cover image for Digital marketing : strategy, implementation and practice
Digital marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
Available: Copies:
Cover image for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by 
Proulx, Mike.
Format: 
Books
Publication Date 
2012
Excerpt: 
Television programs -- Internet marketing.
Available: Copies:
Cover image for Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.
Available: Copies:
Cover image for Sustainability marketing : a global perspective
Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
Sustainability marketing : a global perspective / Belz, Frank-Martin.
Available: Copies:
Cover image for Social marketing for dummies
Social marketing for dummies
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social marketing for dummies / Zimmerman, Jan.
Available: Copies:
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
Cover image for Marketing
Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing / Baines, Paul, 1973-
Available: Copies:
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
The Facebook era : tapping online social networks to market, sell, and innovate / Shih, Clara Chung
Available: Copies:
Cover image for Marketing research
Marketing research
Marketing research
by 
Berndt, A. (Adele), 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing research / Berndt, A. (Adele), 1966-
Available: Copies:
Cover image for My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites
My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites
My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites
by 
Bester, Karel Marcell.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
Exchange (JSE) online share-trading websites / Bester, Karel Marcell.
Available: Copies:
Cover image for The Routledge handbook of health communication
The Routledge handbook of health communication
by 
Thompson, Teresa L.
Format: 
Books
Publication Date 
2011
Excerpt: 
interactions, access to popular media and advertising, and individual searches online for information and
Available: Copies:
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
The new relationship marketing : how to build a large, loyal, profitable network using the social
Available: Copies:
Cover image for The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking
The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking
by 
Chase, Landy.
Format: 
Books
Publication Date 
2011
Excerpt: 
, and closing more sales through online networking / Chase, Landy.
Available: Copies:
Cover image for E-marketing : theory and application
E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
E-marketing : theory and application / Dann, Stephen, 1973-
Available: Copies:
Cover image for 30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free
by 
Gunelius, Susan.
Format: 
Books
Publication Date 
2011
Excerpt: 
30-minute social media marketing : step-by-step techniques to spread the word about your business
Available: Copies:
Cover image for Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
by 
Kerpen, Dave.
Format: 
Books
Publication Date 
2011
Excerpt: 
Online social networks.
Available: Copies:
Cover image for International encyclopedia of hospitality management
International encyclopedia of hospitality management
by 
Pizam, Abraham.
Format: 
Books
Publication Date 
2010
Excerpt: 
revises 25% of the entries and has an additional 20 new entries. New online material makes it the most up
Available: Copies:
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Online-Marketing.
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
Cover image for How to find a job on LinkedIn, Facebook, MySpace, Twitter and other social networks
How to find a job on LinkedIn, Facebook, MySpace, Twitter and other social networks
by 
Schepp, Brad.
Format: 
Books
Publication Date 
2010
Excerpt: 
Online social networks.
Available: Copies:
Cover image for The handbook of online and social media research : tools and techniques for market researchers
The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg
Format: 
Books
Publication Date 
2010
Excerpt: 
The handbook of online and social media research : tools and techniques for market researchers /
Available: Copies:
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
Kazalo vsebine http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
"marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and
Available: Copies:
Cover image for The social media bible : tactics, tools, and strategies for business success
The social media bible : tactics, tools, and strategies for business success
by 
Safko, Lon.
Format: 
Books
Publication Date 
2010
Excerpt: 
Online social networks -- Economic aspects.
Available: Copies:
Cover image for Social media marketing all-in-one for dummies
Social media marketing all-in-one for dummies
Social media marketing all-in-one for dummies
by 
Zimmerman, Jan.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Social media marketing all-in-one for dummies / Zimmerman, Jan.
Available: Copies:
Cover image for A quick start guide to social media marketing : high impact low-cost marketing that works
A quick start guide to social media marketing : high impact low-cost marketing that works
by 
Richardson, Neil.
Format: 
Books
Publication Date 
2010
Excerpt: 
A quick start guide to social media marketing : high impact low-cost marketing that works /
Available: Copies:
Cover image for Marketing research essentials.
Marketing research essentials.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing research essentials. / McDaniel, Carl, Jr., 1941-
Available: Copies:
Cover image for Social media metrics : how to measure and optimize your marketing investment
Social media metrics : how to measure and optimize your marketing investment
by 
Sterne, Jim, 1955-
Format: 
Books
Publication Date 
2010
Excerpt: 
Social media metrics : how to measure and optimize your marketing investment / Sterne, Jim, 1955-
Available: Copies:
Cover image for The findability formula : the easy, non-technical approach to search engine marketing
The findability formula : the easy, non-technical approach to search engine marketing
by 
Lutze, Heather, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038668.html
Format: 
Books
Publication Date 
2009
Excerpt: 
The findability formula : the easy, non-technical approach to search engine marketing / Lutze
Available: Copies:
Cover image for Web marketing for dummies
Web marketing for dummies
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2009
Excerpt: 
Web marketing for dummies / Zimmerman, Jan.
Available: Copies:
Cover image for Internet marketing : strategy, implementation and practice
Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
Available: Copies:
Cover image for The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands online
The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands online
The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands online
by 
Kakhobwe, Gregory.
Format: 
Manuscript
Publication Date 
2009
Excerpt: 
implication it may have in the propagation of brands online / Kakhobwe, Gregory.
Available: Copies:
Cover image for Twitter power : how to dominate your market one tweet at a time
Twitter power : how to dominate your market one tweet at a time
by 
Comm, Joel.
Format: 
Books
Publication Date 
2009
Excerpt: 
Online social networks.
Available: Copies:
Cover image for Marketing to the social web : how digital customer communities build your business
Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing to the social web : how digital customer communities build your business / Weber, Larry.
Available: Copies:
Cover image for Socialnomics : how social media transforms the way we live and do business
Cover image for E-business
E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Business-to-business online strategies -- Online auctions, virtual communities, and Web portals -- The
Available: Copies:
Cover image for The digital handshake : seven proven strategies to grow your business using social media
The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
Online social networks -- Economic aspects.
Available: Copies:
Cover image for Ads to icons : how advertising succeeds in a multimedia age
Ads to icons : how advertising succeeds in a multimedia age
by 
Springer, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
landscape -- 8. The new job landscape -- 9. Closer -- 10. Where advertising stops...and marketing begins.
Available: Copies:
Cover image for Faith-based marketing : the guide to reaching 140 million Christian consumers
Faith-based marketing : the guide to reaching 140 million Christian consumers
by 
Stielstra, Greg.
Format: 
Books
Publication Date 
2009
Excerpt: 
Faith-based marketing : the guide to reaching 140 million Christian consumers / Stielstra, Greg.
Available: Copies:
Cover image for E-marketing
E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2009
Excerpt: 
E-marketing / Strauss, Judy.
Available: Copies:
Cover image for This is social media : tweet, blog, link and post your way to business success
This is social media : tweet, blog, link and post your way to business success
by 
Clapperton, Guy.
Format: 
Books
Publication Date 
2009
Excerpt: 
Online social networks -- Economic aspects.
Available: Copies:
Cover image for Doing business digitally : eight steps to online success
Doing business digitally : eight steps to online success
Doing business digitally : eight steps to online success
by 
Parkin, Godfrey.
Format: 
Books
Publication Date 
2008
Excerpt: 
Doing business digitally : eight steps to online success / Parkin, Godfrey.
Available: Copies:
Cover image for EMarketing eXcellence : planning and optimizing your digital marketing
EMarketing eXcellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2008
Excerpt: 
EMarketing eXcellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-
Available: Copies:
Cover image for DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
DigiMarketing : the essential guide to new media & digital marketing / Wertime, Kent.
Available: Copies:
Cover image for Twitter free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies
Twitter free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies
by 
Clark, Ronald.
Format: 
Books
Publication Date 
2008
Excerpt: 
Online social networks.
Available: Copies:
Cover image for Statistical methods in e-commerce research
Statistical methods in e-commerce research
by 
Jank, Wolfgang, 1970-
Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Optimization of search engine marketing bidding strategies using statistical techniques / Alon Matas and Yoni
Available: Copies:
Cover image for Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
by 
Geoghegan, Michael W. (Michael Woodland), 1968-
Format: 
Books
Publication Date 
2008
Excerpt: 
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast /
Available: Copies:
Cover image for Electronic commerce : from vision to fulfillment
Electronic commerce : from vision to fulfillment
by 
Awad, Elias M.
Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026161.html
Format: 
Books
Publication Date 
2007
Excerpt: 
. Internet marketing -- Ch. 10. Web portals and Web services -- Ch. 11. Business-to-business E-commerce -- Ch
Available: Copies:
Cover image for Marketing to the social web : how digital customer communities build your business
Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Table of contents only http://www.loc.gov/catdir/toc/ecip0711/2007007064.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing to the social web : how digital customer communities build your business / Weber, Larry.
Available: Copies:
Cover image for The marketing of sport
The marketing of sport
by 
Beech, John G., 1947-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
The marketing of sport / Beech, John G., 1947-
Available: Copies:
Cover image for Internet marketing & e-commerce
Internet marketing & e-commerce
by 
Hanson, Ward A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Internet marketing & e-commerce / Hanson, Ward A.
Available: Copies:
Cover image for Career distinction : stand out by building your brand
Career distinction : stand out by building your brand
by 
Arruda, William, 1961-
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039541.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006039541-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006039541-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Professions -- Marketing.
Available: Copies:
Cover image for Creating a winning E-business
Creating a winning E-business
by 
Napier, H. Albert, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
Taking advantage of affiliate marketing -- Online affiliate marketing programs -- Affiliate
Available: Copies:
Cover image for Brands : meaning and value in media culture
Brands : meaning and value in media culture
by 
Arvidsson, Adam.
Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009512.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Branding (Marketing)
Available: Copies:
Cover image for The unofficial guide to starting a business online
The unofficial guide to starting a business online
by 
Rich, Jason.
Format: 
Books
Publication Date 
2006
Excerpt: 
The unofficial guide to starting a business online / Rich, Jason.
Available: Copies:
Cover image for The elements of online journalism
The elements of online journalism
by 
Rosales, Rey G.
Format: 
Books
Publication Date 
2006
Excerpt: 
The elements of online journalism / Rosales, Rey G.
Available: Copies:
Cover image for Connected marketing : the viral, buzz and word of mouth revolution
Connected marketing : the viral, buzz and word of mouth revolution
by 
Kirby, Justin.
Format: 
Books
Publication Date 
2006
Excerpt: 
Connected marketing : the viral, buzz and word of mouth revolution / Kirby, Justin.
Available: Copies:
Cover image for Special events : event leadership for a new world
Special events : event leadership for a new world
by 
Goldblatt, Joe Jeff, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004008519.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004008519-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004008519-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
, public relations, promotions, and sponsorship -- Online marketing -- Risk management : legal and
Available: Copies:
Cover image for The virtual handshake : opening doors and closing deals with online social networking
The virtual handshake : opening doors and closing deals with online social networking
by 
Teten, David.
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005002638.html
Format: 
Books
Publication Date 
2005
Excerpt: 
The virtual handshake : opening doors and closing deals with online social networking / Teten
Available: Copies:
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers /
Available: Copies:
Cover image for The visionary package : using packaging to build effective brands
The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing.
Available: Copies:
Cover image for Epica. Book 17, Europe's best advertisting
Epica. Book 17, Europe's best advertisting
by 
Rawlins, Andrew. editor.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Interactive. Internet Sites ; Online Ads ; Online Films ; Integrated Campaigns.
Available: Copies:
Cover image for Internet marketing : building advantage in the networked economy
Internet marketing : building advantage in the networked economy
by 
Mohammed, Rafi.
Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2002043195-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0665/2002043195-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Online-Marketing.
Available: Copies:
Cover image for Guide to Internet job searching
Guide to Internet job searching
by 
Dikel, Margaret F.
Format: 
Books
Publication Date 
2004
Excerpt: 
interesting jobs in the most promising companies and apply for those jobs with confidence, online or on paper.
Available: Copies:
Cover image for E-commerce : a southern Africa perspective
E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet marketing -- Africa, Southern.
Available: Copies:
Cover image for International marketing
International marketing
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
International marketing / Czinkota, Michael R.
Available: Copies:
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising
Available: Copies:
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Format: 
Books
Publication Date 
2003
Excerpt: 
-the-line" marketing techniques and why agencies who choose to ignore this emerging truth do so at their peril." "Among
Available: Copies:
Cover image for Marketing research for managers
Marketing research for managers
by 
Crouch, Sunny.
Publisher description http://www.loc.gov/catdir/description/els031/2003045189.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003045189.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing research for managers / Crouch, Sunny.
Available: Copies:
Cover image for Advertising, promotion & supplemental aspects of integrated marketing communications
Cover image for E-commerce management : text and cases
E-commerce management : text and cases
by 
Krishnamurthy, Sandeep, 1967-
Format: 
Books
Publication Date 
2003
Excerpt: 
. 9. Permission Marketing -- Ch. 10. Pricing and Distributing Digital Products -- Ch. 11. Online
Available: Copies:
Cover image for Internet marketing intelligence : research tools, techniques, and resources
Internet marketing intelligence : research tools, techniques, and resources
by 
Forrest, Edward.
Table of contents http://www.loc.gov/catdir/toc/mh031/2002026484.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002026484.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Internet marketing intelligence : research tools, techniques, and resources / Forrest, Edward.
Available: Copies:
Cover image for The ultimate small business guide : a resource for startups and growing businesses.
The ultimate small business guide : a resource for startups and growing businesses.
Format: 
Books
Publication Date 
2003
Excerpt: 
Customers -- Growing Your Business -- Working Online -- Selling Online -- Managing Yourself and Others
Available: Copies:
Cover image for Online branding
Online branding
by 
Drew, Keith.
Format: 
Books
Publication Date 
2002
Excerpt: 
Internet marketing -- Case studies.
Available: Copies:
Cover image for Beyond disruption : changing the rules in the marketplace
Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing -- Guides, manuels, etc.
Available: Copies:
Cover image for Essays by distinguished marketing scholars of the Society for Marketing Advances
Essays by distinguished marketing scholars of the Society for Marketing Advances
by 
Woodside, Arch G.
Full text available online via ScienceDirect Books (restricted access)
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Essays by distinguished marketing scholars of the Society for Marketing Advances / Woodside, Arch G.
Available: Copies:
Cover image for E-business & e-commerce : how to program
E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Models Getting a Loan Online Recruiting on the Web Online News Services Online Travel Services Online
Available: Copies:
Cover image for Internet marketing
Cover image for E-commerce for dummies
E-commerce for dummies
by 
Jones, Don, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley024/2001091992.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001091992.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2001091992.html
Format: 
Books
Publication Date 
2001
Excerpt: 
What They Want: Service! -- Ch. 12. Cashing In: Processing and Fulfilling Online Transactions -- Ch. 13
Available: Copies:
Cover image for Wired marketing : energizing business for e-commerce
Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
Wired marketing : energizing business for e-commerce / Hardaker, Glenn.
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
Cover image for Online public relations
Online public relations
by 
Phillips, David.
Format: 
Books
Publication Date 
2001
Excerpt: 
Online public relations / Phillips, David.
Available: Copies:
Cover image for The practice of public relations
The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
. Defining Key Cyberspace Terms -- App. F. On-Line Databases -- App. G. Leading Media Directories -- App. H
Available: Copies:
Cover image for Branding @ the digital age
Branding @ the digital age
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing on-line.
Available: Copies:
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Advertising. 14. Direct-Response Marketing -- Pt. V. Integrating Marketing Communication Elements. 15
Available: Copies:
Cover image for Principles of internet marketing
Principles of internet marketing
by 
Hanson, Ward A.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008849367&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000
Excerpt: 
Principles of internet marketing / Hanson, Ward A.
Available: Copies:
Cover image for Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
by 
Janal, Daniel S.
Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers
Available: Copies:
Cover image for Cyber rules : strategies for excelling at E-business
Cyber rules : strategies for excelling at E-business
by 
Siebel, Thomas M.
Format: 
Books
Publication Date 
1999
Excerpt: 
-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing
Available: Copies:
Cover image for Write on target : the direct marketer's copywriting handbook
Write on target : the direct marketer's copywriting handbook
by 
Stein, Donna Baier.
Format: 
Books
Publication Date 
1997
Excerpt: 
: TV, Radio, and Telephone Marketing -- Ch. 11. Copywriting for Online Media -- Ch. 12. The Ethics of
Available: Copies:
Cover image for Online market research : cost-effective searching of the Internet and online databases
Online market research : cost-effective searching of the Internet and online databases
by 
Lescher, John F.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Online market research
Format: 
Books
Publication Date 
1995
Excerpt: 
Online market research : cost-effective searching of the Internet and online databases / Lescher
Available: Copies:
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