The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa
Title:
The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa
Author:
Shier, James.
Personal Author:
Publication Information:
2015.
Physical Description:
64 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Added Corporate Author: