14 Results
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Cover image for Marketing 3.0 : from products to customers to the human spirit
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Comportement du consommateur.
Available: Copies:
Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do
by 
Rapaille, Clotaire.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consommateurs -- Comportement -- Aspect psychologique.
Available: Copies:
Cover image for Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consommateurs -- Comportement.
Available: Copies:
Cover image for Kidnapped : how irresponsible marketers are stealing the minds of your children
by 
Acuff, Dan S., 1942-
Format: 
Books
Publication Date 
2005
Excerpt: 
Enfants consommateurs -- États-Unis.
Available: Copies:
Cover image for Irresistible empire : America's advance through twentieth-century Europe
by 
De Grazia, Victoria.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consommateurs -- Comportement -- Europe -- Histoire -- 20e siáecle.
Available: Copies:
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
comportement du consommateur -- recherche scientifique.
Available: Copies:
Cover image for How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Format: 
Books
Publication Date 
2003
Excerpt: 
Consommateurs -- Comportement -- Aspect psychologique.
Available: Copies:
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consommateurs -- Préférences.
Available: Copies: