Search Results for Advertising campaigns.

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Cover image for Advertising next : 150 winning campaigns for the new communications age
Advertising next : 150 winning campaigns for the new communications age
by 
Himpe, Tom.
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising next : 150 winning campaigns for the new communications age / Himpe, Tom.
Available: Copies:
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953
Available: Copies:
Cover image for Consumer democracy : the marketing of politics
Consumer democracy : the marketing of politics
by 
Scammell, Margaret.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising, Political.
Available: Copies:
Cover image for Nontraditional media in marketing and advertising
Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2014
Excerpt: 
Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-
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Cover image for The dynamics of political communication : media and politics in a digital age
The dynamics of political communication : media and politics in a digital age
by 
Perloff, Richard M.
Format: 
Books
Publication Date 
2014
Excerpt: 
Political campaigns -- United States.
Available: Copies:
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section
Available: Copies:
Cover image for Public relations : writing and media techniques
Public relations : writing and media techniques
by 
Wilcox, Dennis L.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17
Available: Copies:
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising creative : strategy, copy, design / Altstiel, Tom.
Available: Copies:
Cover image for Encyclopedia of major marketing strategies
Encyclopedia of major marketing strategies
by 
Miskelly, Matthew, Éditeur scientifique.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising campaigns -- United States -- History -- 21st century.
Available: Copies:
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section
Available: Copies:
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated
Available: Copies:
Cover image for Introducing public relations : theory and practice
Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
campaigns into practice -- Corporate communications and financial PR -- Government and the public sector
Available: Copies:
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