Search Results for Carpenter, Gregory S.

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00IIE
Cover image for Handbook of marketing strategy
Handbook of marketing strategy
Handbook of marketing strategy
by 
Shankar, Venkatesh, 1962-
Elgar Online (Restricted to University of Ottawa)
Format: 
Books
Publication Date 
2012
Excerpt: 
Carpenter, Gregory S.
Available: Copies:
Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
Kellogg on branding : the marketing faculty of the Kellogg School of Management
Kellogg on branding : the marketing faculty of the Kellogg School of Management
by 
Tybout, Alice M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Brand strategy for business markets / James C. Anderson and Gregory S. Carpenter -- Services branding
Available: Copies:
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