12 Results
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Cover image for Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
around the globe to help show the wide range and diversity of brands and consumers today. These include
Available: Copies:
by 
Hisrich, Robert D., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
entrepreneurship is evident from the increasing research on the subject, the large number of courses and seminars
Available: Copies:
by 
Arnould, Eric J., éditeur intellectuel.
Format: 
Regular print
Publication Date 
2023
Excerpt: 
Consumer behavior -- Research.
Available: Copies:
by 
Babbie, Earl R., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
The practice of social research / Babbie, Earl R., author.
Available: Copies:
by 
Johnson, Burke, auteur.
Format: 
Books
Publication Date 
2020
Excerpt: 
Educational research : quantitative, qualitative, and mixed approaches / Johnson, Burke, auteur.
Available: Copies:
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior -- Cross-cultural studies.
Available: Copies:
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior / Schiffman, Leon G., author.
Available: Copies:
Cover image for Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-oriented research tradition -- Box 6.1 Methodological controversies -- Situational crisis communication theory (SCCT
Available: Copies:
by 
Schiffman, Leon G. (DE-588)154336181
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
Available: Copies:
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.
Available: Copies:
by 
Swartz, Leslie, 1955-
Format: 
Books
Publication Date 
2011
Excerpt: 
research topic -- Reviewing existing literature -- Formulating the research problem and posing the research
Available: Copies: