by
Roberts-Lombard, Mornay, editor.
Format:
Books
Publication Date
2024
Excerpt:
customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM
by
Roberts-Lombard, Mornay, editor.
Format:
Books
Publication Date
2018
Excerpt:
customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty