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IIE
Teaching and Learning
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Faculty of Commerce
Faculty of Humanities
Faculty of ICT
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Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
by
Lindström, Martin, 1970-
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Publication Date
2005
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Business names.
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Building strong brands
by
Aaker, David A. (David Allen), 1938-
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2002 1996
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