by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
integrated brand promotion -- The global structure of the advertising and promotion industry: advertisers
by
Bishop, Peter C.
Format:
Books
Publication Date
2012
Excerpt:
Change -- Introduction -- History -- Generalization -- Explaining social change -- Critical assumptions