Search Results for Consumer research.

IIE
39 Results
000000000000IIE
Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry
Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry
Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry
by 
Burger, Wouter.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Searching for the South African self-directed consumer : a research report into the level of self
Available: Copies:
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
Available: Copies:
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town
Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town
Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town
by 
Forbay, Rosland
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
print advertsements increase consumer acceptance of South African retail in Cape Town / Forbay, Rosland
Available: Copies:
Cover image for Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines
Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines
Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines
by 
Warren, Andrew
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand consumer behaviour -- Research
Available: Copies:
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
Available: Copies:
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
Available: Copies:
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: 
Books
Publication Date 
2014
Excerpt: 
Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.
Available: Copies:
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
success. This first section shows how to research products, understand consumer behavior, analyze
Available: Copies:
Go to:Search ResultsTop of Page