Search Results for South Africans -- Research.

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Red Bull's "Superman Seat Grab" over the South African energy drink market

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing