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To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa
To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa
by
Cunningham, Ashleigh
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Publication Date
2016
Excerpt:
essence in South Africa / Cunningham, Ashleigh
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Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN
Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN
by
De Kock, Kaitlin.
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Publication Date
2012
Excerpt:
Consumers -- Research -- South Africa -- KwaZulu-Natal.
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