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Cover image for The soul of the new consumer : authenticity -- what we buy and why in the new economy
The soul of the new consumer : authenticity -- what we buy and why in the new economy
The soul of the new consumer : authenticity -- what we buy and why in the new economy
by 
Lewis, David, 1942-
Format: 
Books
Publication Date 
2000
Excerpt: 
Ultimate Mall -- Why segmentation fails -- The ultimate mall -- Data mining -- Taste webs -- Exploiting
Available: Copies:
Cover image for Using information technology : a practical introduction to computers & communications
Using information technology : a practical introduction to computers & communications
Using information technology : a practical introduction to computers & communications
by 
Williams, Brian K., 1938-
Format: 
Books
Publication Date 
1999
Excerpt: 
data organizing to data mining -- Information systems: information management & systems development
Available: Copies:
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